Salesforce Training & Adoption Specialist

Lexicon; St. Louis (MO); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Health coverage

Life insurance

Disability insurance

401(k) with company match

FSA/HSA

Wellness programs

Job summary

Lexicon is seeking a Salesforce Training & Enablement Specialist to lead end-user training for Sales Cloud, Marketing Cloud, and our Agentforce dashboard. You will translate complex tools into plain language, drive adoption across Marketing, Intake, and Local Office Staff, and develop practical training materials and sessions.

You will partner with Salesforce admins to stay current with platform updates, design onboarding and refresher programs, and measure adoption through analytics.

Qualifications

• 5+ years of marketing experience, including 3+ years of hands-on Salesforce Marketing Cloud experience (Journey Builder, Automation Studio, Email Studio, Contact Builder, and data extensions).
• Proven experience owning lifecycle, CRM, or retention marketing programs and showing measurable results.
• Working knowledge of SQL and HTML/CSS; AMPscript experience strongly preferred.

Responsibilities

• Design and deliver training for Sales Cloud and Marketing Cloud users, teaching them to work efficiently in the tools they use every day.
• Train users to work with the custom-built Agentforce dashboard, including how to use, supervise, and interpret AI agent activity and output.
• Teach end users to build, read, and act on Salesforce reports and dashboards.
• Develop training materials: slide decks, step-by-step guides, quick reference sheets, and short how-to videos.
• Run onboarding sessions for new hires and refresher sessions as Salesforce and Agentforce features change.
• Host regular office hours or drop-in sessions to answer questions and troubleshoot user issues and route platform issues to Salesforce admins as needed.
• Partner with Salesforce admins to stay ahead of platform updates, new features, and releases, and translate them into user-facing training.
• Build and maintain the training roadmap in collaboration with the Lifecycle Marketing Manager, prioritizing by business impact and adoption gaps.
• Monitor user adoption and engagement data to identify knowledge gaps and target additional training where it's needed most.
• Gather feedback from end users and iterate on training content and delivery format.
• Maintain an internal knowledge base or help-center articles for self-service support.
• Track training attendance, completion, and effectiveness; report on adoption progress to the Lifecycle Marketing Manager and leadership.

Skills

Salesforce Marketing Cloud

Training delivery

SQL

HTML/CSS

AMPscript

Tools

Salesforce Admin

Sales Cloud

Marketing Cloud

Job description

Lexicon is seeking a Salesforce Training & Enablement Specialist to lead end-user training for Sales Cloud, Marketing Cloud, and our Agentforce dashboard. You will translate complex tools into plain language, drive adoption across Marketing, Intake, and Local Office Staff, and develop practical training materials and sessions.

You will partner with Salesforce admins to stay current with platform updates, design onboarding and refresher programs, and measure adoption through analytics.