Salesforce Marketing Cloud Ops Lead

MFS Investments; Boston (MA); Presencial; USD 108.000 - 118.000; Tempo integral

Resumo da vaga

Dana-Farber Cancer Institute in Boston seeks a Marketing Automation Operations Manager to lead day-to-day targeted email campaigns using Salesforce Marketing Cloud. You will translate objectives into segment definitions, email content, campaign builds, personalization, and deployment, ensuring compliant, measurable communications.

Reporting to the Director of Marketing Automation, you’ll collaborate with Physician Marketing, Strategy, Liaison, and Web Solutions teams to ensure accuracy,

Qualificações

• Bachelor’s degree in Marketing, Communications, Digital Marketing, Business, Information Systems, Analytics, or related field.
• 5 years of progressively responsible experience in email marketing, CRM, marketing operations, or marketing automation.
• Experience with Salesforce Marketing Cloud preferred in a regulated org.
• Ability to manage multiple campaigns in a fast-paced environment.

Responsabilidades

• Build and maintain campaign audiences in Salesforce with defined criteria and rules.
• Execute scheduling, deployment setup, list selection, suppression logic, and send coordination.
• Create emails using templates, personalize content, track links, and set up testing.
• Perform end-to-end QA and coordinate fixes before send approval.
• Run A/B tests, document outcomes, monitor deliverability and trends, and document learnings.
• Manage vendor relationships and data intake processes with data/tech partners.
• Coordinate handoffs with cross-functional teams to align timelines.

Conhecimentos

Salesforce Marketing Cloud

Email deployment

Audience segmentation

A/B testing

Vendor management

Stakeholder communication

Formação

Bachelor's degree

Descrição da vaga

Dana-Farber Cancer Institute in Boston seeks a Marketing Automation Operations Manager to lead day-to-day targeted email campaigns using Salesforce Marketing Cloud. You will translate objectives into segment definitions, email content, campaign builds, personalization, and deployment, ensuring compliant, measurable communications.

Reporting to the Director of Marketing Automation, you’ll collaborate with Physician Marketing, Strategy, Liaison, and Web Solutions teams to ensure accuracy,