Marketing Automation Lead – Salesforce MC Expert

Dana-Farber Cancer Institute; Boston (MA); In loco; USD 108.000 - 118.000; Tempo pieno

Descrizione del lavoro

Dana-Farber Cancer Institute in Boston seeks a Marketing Automation Operations Manager to execute targeted email campaigns for referring physicians using Salesforce Marketing Cloud and related data environments.

You will translate campaign objectives into segments, content, personalization, scheduling, and post-send issue resolution to ensure compliant, measurable communications. Strong SFMC experience is highly preferred.

Competenze

• Bachelor's degree in Marketing, Communications, Digital Marketing, Business, Information Systems, Analytics, or a related field.
• 5 years of progressively responsible experience in email marketing, CRM, marketing operations, or marketing automation.
• Experience with Salesforce Marketing Cloud, or a comparable platform, in a complex, highly regulated, or matrixed organization is preferred.
• Salesforce Marketing Cloud and/or Salesforce Administrator certifications preferred.

Mansioni

• Build and maintain campaign audiences in Salesforce using defined criteria and business rules.
• Execute campaign scheduling, deployment setup, list selection, suppression logic, and send coordination in Salesforce Marketing Cloud.
• Build emails using approved templates and partner-provided content, including formatting, proofing, link and tracking setup, calls-to-action, and personalization/dynamic content configuration.
• Perform end-to-end QA and pre-deployment testing, troubleshoot issues, and coordinate fixes with the Enterprise Web Solutions and Digital Platforms Team before email send approval.
• Create and execute A/B tests, document outcomes, track operational indicators such as deliverability and bounce/error trends, maintain build documentation, and recommend improvements to increase efficiency, accuracy, compliance, and optimization.
• Manage workflows with third-party list/data vendors, including intake requirements, file formats, data dictionaries, record imports/updates, issue resolution, and ongoing performance monitoring with data and technology partners.

Conoscenze

Salesforce Marketing Cloud

Email deployment

Audience segmentation

A/B testing

Deliverability & compliance

Cross-functional collaboration

Vendor management

Campaign scheduling

Formazione

Bachelor's degree in Marketing/related field

Strumenti

Salesforce Marketing Cloud

Descrizione del lavoro

Dana-Farber Cancer Institute in Boston seeks a Marketing Automation Operations Manager to execute targeted email campaigns for referring physicians using Salesforce Marketing Cloud and related data environments.

You will translate campaign objectives into segments, content, personalization, scheduling, and post-send issue resolution to ensure compliant, measurable communications. Strong SFMC experience is highly preferred.