Marketing Automation Campaigns Lead (SFMC)

Dana-Farber Cancer Institute, Inc.; Boston (MA); In loco; USD 108.000 - 118.000; Tempo pieno

Descrizione del lavoro

Dana-Farber Cancer Institute, Inc. is seeking an Marketing Automation Operations Manager in Boston to manage day-to-day email campaigns using Salesforce Marketing Cloud.

The role translates objectives into target segments, content, and deployment, with post-send optimization and compliant communications. Located in Boston, this position reports to the Director, Marketing Automation and collaborates with multiple teams to ensure accurate execution and measurable results.

Competenze

• Bachelor's degree required in Marketing, Communications, or related field.
• 5+ years of progressive experience in email marketing, CRM, or marketing operations.
• Experience with Salesforce Marketing Cloud or similar platform preferred.

Mansioni

• Build and maintain campaign audiences in Salesforce with defined criteria and rules.
• Schedule deployments, select lists, apply suppression logic, and coordinate sends.
• Create emails from templates with personalization and tracking setup.
• Conduct end-to-end QA and coordinate fixes before send approval.
• Run A/B tests, document outcomes, and monitor deliverability and trends.
• Manage vendor data intake, formats, and ongoing performance with partners.
• Collaborate with Physician Marketing and other teams to align timelines.

Conoscenze

Salesforce Marketing Cloud

Email marketing

Audience segmentation

Campaign management

Cross-functional collaboration

QA/testing

Formazione

Bachelor's degree in Marketing or related field

Strumenti

Salesforce Marketing Cloud

Salesforce CRM

Descrizione del lavoro

Dana-Farber Cancer Institute, Inc. is seeking an Marketing Automation Operations Manager in Boston to manage day-to-day email campaigns using Salesforce Marketing Cloud.

The role translates objectives into target segments, content, and deployment, with post-send optimization and compliant communications. Located in Boston, this position reports to the Director, Marketing Automation and collaborates with multiple teams to ensure accurate execution and measurable results.