Salesforce Marketing Cloud Architect

TechDigital Group; Tysons (VA); On-site; USD 120,000 - 150,000; Full time

Job summary

A leading technology firm in Tysons, Virginia seeks a Salesforce Marketing Cloud Architect to lead the technical design and implementation of scalable marketing solutions. The ideal candidate will have over 10 years of experience with a deep understanding of Salesforce tools and a proven track record in cross-functional collaboration. Responsibilities include leading automated customer journeys, integration strategies, and performance monitoring to ensure data quality and security.

Qualifications

• 10+ years of experience with relevant Salesforce certifications.
• Expert in Salesforce Marketing Cloud at architect level.
• Ability to manage data quality and governance.

Responsibilities

• Lead the technical architecture and design of Salesforce Marketing Cloud solutions.
• Develop scalable data models and define integration strategies.
• Architect automated customer journeys and segmentation strategies using tools like Journey Builder.
• Design integrations with other Salesforce products and external platforms.
• Partner with marketing, data, sales, and IT teams for alignment.

Skills

Salesforce Marketing Cloud tools expertise

Data model design

API integration

Cross-functional collaboration

Project leadership

Education

Salesforce Marketing Cloud certifications

Job description

Overview

Role : Salesforce Marketing Cloud Architect

Experience : 10+ yrs with relevant SF certifications

SFMC expert at architect level who has end-to-end understanding of SFMC. The experience should not be limited to campaign management. It would stretch SFMC for end-to-end prospect management.

Designs, implements, and optimizes scalable, data-driven marketing solutions by leading the integration of Marketing Cloud with other systems, managing the data model, ensuring platform security, and collaborating with cross-functional teams to create impactful customer journeys , campaigns and prospect management.

Key Responsibilities

• Solution Architecture & Design: Lead the technical architecture and design of Salesforce Marketing Cloud solutions to meet business objectives and marketing strategies.


• Data Management: Develop scalable data models, define integration strategies with external systems , and ensure data quality and governance within Marketing Cloud.


• Automation & Journey Design: Architect and guide the implementation of automated customer journeys, campaigns, prospect management and segmentation strategies using tools like Journey Builder and Content Builder.


• Integration: Design and oversee integrations between Marketing Cloud and other Salesforce products (e.g., Sales Cloud), and third-party platforms, using APIs and other methods.


• Stakeholder Collaboration: Partner with marketing, data,sales, and IT teams to gather requirements, provide technical guidance, and ensure alignment with overall digital transformation efforts.


• Performance & Security: Monitor and optimize Marketing Cloud platform performance, ensuring security, scalability, and compliance with industry best practices.

Key Skills and Certifications

• Technical Proficiency: Deep expertise in Salesforce Marketing Cloud tools, including Automation Studio, Journey Builder, Content Builder, Email Studio, Mobile Studio, and Personalization.


• Data & Integrations: Experience with data model design, data integration strategies, and working with APIs (REST, SOAP).


• Cross-Functional Collaboration: Excellent communication and collaboration skills to work effectively with diverse stakeholders.


• Strategic Thinking: The ability to translate business requirements into actionable, scalable technical solutions.


• Project Leadership: Experience in leading complex projects, driving technical vision, and managing project timelines and budgets.


• Certifications: Salesforce Marketing Cloud certifications- SFMC Certified Consultant/Specialist/Architect