Sales Representative - Santa Barbara

Alluvial Wine & Spirits; Santa Barbara (CA); On-site; USD 39,000 - 61,000; Full time

Benefits offered by this job

Expense account

Company credit card

Job summary

Alluvial Wine & Spirits is seeking a Wine/Spirits Sales Representative to drive growth in a designated California territory, focusing on restaurants, retailers, and hotels. You will promote a curated portfolio, conduct tastings, and provide training to staff while building strong buyer relationships.

The role involves travel within the territory, occasional events in evenings or weekends, and the ability to lift wine cases. A valid driver’s license and CRM skills are required.

Qualifications

• Experience in distributor sales, preferably wine/spirits.
• Strong communication, negotiation, presentation skills and closing the sale.
• Ability to work independently and manage a territory.
• Valid driver's license and reliable transportation.
• Basic computer skills (CRM, email, spreadsheets).

Responsibilities

• Develop and manage a sales territory with regular account visits.
• Achieve annual sales goals.
• Identify new business opportunities and open new accounts.
• Present and recommend wines/spirits based on customer needs, trends, and pricing.
• Conduct product tastings, staff trainings, and promotional events.
• Build lasting relationships with buyers, managers, and staff.
• Provide exceptional customer support, including timely responses to inquiries and issues.
• Monitor customer inventory levels and assist with ordering and replenishment.
• Maintain strong knowledge of wine/spirit regions, varietals, vintages, and winemaking/distilling processes.
• Stay informed on industry trends, competitor products, and market conditions.
• Communicate promotions, new releases, and marketing materials to customers.
• Creating/building your internal rolodex in Vinosmith
• Maintain accurate records of sales, invoices, and customer interactions.
• Ensure compliance with company policies and state alcohol regulations.

Skills

Territory management

Sales & negotiation

Communication skills

Wine & spirits knowledge

Driver's license

CRM skills

Tools

CRM (Salesforce)

Spreadsheets

Job description

Wine/Spirits Sales Representative – Job Description

Position Summary

The Wine, Spirits and N/A Sales Representative is responsible for driving sales growth within an assigned territory by promoting, marketing, and selling a portfolio of wines/spirits to restaurants, retailers, and hotels. This role focuses on building strong customer relationships, educating clients on products, and achieving sales targets.

Key Responsibilities

• Sales & Account ManagementALL Develop and manage a sales territory with regular account visits.
• Achieve annual sales goals.
• Identify new business opportunities and open new accounts.
• Present and recommend wines/spirits based on customer needs, trends, and pricing.
• Conduct product tastings, staff trainings, and promotional events.
• Customer Service
• Build lasting relationships with buyers, managers, and staff.
• Provide exceptional customer support, including timely responses to inquiries and issues.
• Monitor customer inventory levels and assist with ordering and replenishment.
• Product Knowledge & Promotion
• Maintain strong knowledge of wine/spirit regions, varietals, vintages, and winemaking/distilling processes.
• Stay informed on wine/spirit industry trends, competitor products, and market conditions.
• Communicate promotions, new releases, and marketing materials to customers.
• Administrative & Reporting
• Creating/building your internal rolodex in Vinosmith
• Maintain accurate records of sales, invoices, and customer interactions.
• Ensure compliance with company policies and state alcohol regulations.

Qualifications

Required:

• Experience in distributor sales, preferably in wine and spirits is a must
• Strong communication, negotiation, presentation skills and closing the sale
• Ability to work independently and manage a territory.
• Valid driver's license and reliable transportation.
• Basic computer skills (CRM, email, spreadsheets).
• Preferred:
• Wine certifications (WSET, CMS, SWE, etc.) or strong wine/spirit knowledge.
• Existing relationships within the beverage or hospitality industry.

Key Competencies

• Self-motivation and goal orientation
• Relationship-building
• Persuasion and closing skills
• Product expertise
• Time management and organization

Working Conditions

• Frequent travel within territory
• Occasional evening or weekend events
• Ability to lift wine cases (up to ~50 lbs)

Compensation

• This is a 1099 position with the ability to become an employee in the future
• Monthly draw based on experience, wine & spirits knowledge, and existing relationships
• Expense account (company credit card)

Job category: Sales and Marketing