Sales Representative

Tri-State Bobcat; St. Croix Falls (WI); Hybrid; USD 60,000 - 80,000; Full time

Benefits offered by this job

Health, Dental & Vision Insurance

401(k) with company match

PTO + 7 paid holidays

Paid training

Job summary

Tri-State Bobcat is seeking a Sales Representative to grow an assigned territory and help customers find the right equipment for their needs. You’ll work with contractors, business owners, and equipment users while representing industry-leading compact construction equipment.

You’ll build new relationships, grow existing accounts, and guide customers through the buying process from the first conversation through delivery.

Qualifications

• 3+ years of sales experience in equipment, construction, industrial, or related fields.
• Strong communication and consultative selling skills.
• Ability to manage time, territory, and follow-up independently.
• Comfort working in the field and from the dealership.
• Valid driver’s license with a clean driving record; local travel with limited out-of-state travel.

Responsibilities

• Manage and grow an assigned sales territory through job-site visits, dealership activity, outbound prospecting, and follow-up.
• Build long-term customer relationships and develop new business through consultative selling, phone/email outreach, referrals, and in-person meetings.
• Manage the sales process from initial contact through demonstrations, proposals, financing, purchase agreements, and delivery.
• Collaborate with sales leadership, marketing, and internal teams to follow up on opportunities, support equipment deliveries, and ensure a strong customer experience.
• Represent Tri-State Bobcat at customer events, trade shows, and industry activities.

Skills

Relationship building

Communication skills

Consultative selling

Time management

Field work

Travel willingness

Job description

Compensation: $60,000–$80,000 base + uncapped bonuses (top earners $100k+)

Schedule: Full-time · Monday–Friday · 8am-5pm · Hybrid Field & Inside Sales Role

Build Your Career in Equipment Sales

Do you enjoy meeting new people, building relationships, and turning opportunities into results? Are you driven by goals and motivated to grow through your performance?

Tri-State Bobcat is looking for a Sales Representative to grow an assigned territory and help customers find the right equipment for their needs. You'll work with contractors, business owners, and equipment users while representing industry-leading compact construction equipment.

You'll build new relationships, grow existing accounts, and guide customers through the buying process from the first conversation through delivery.

If you're competitive, self-motivated, and enjoy finding new opportunities and earning customers' business, we'd like to meet you.

What You'll Do

• Manage and grow an assigned sales territory through a combination of job-site visits, dealership activity, outbound prospecting, and consistent follow-up
• Build long-term customer relationships and develop new business through consultative selling, phone and email outreach, referrals, and in-person meetings
• Manage the sales process from initial contact through demonstrations, proposals, financing, purchase agreements, and delivery
• Collaborate with sales leadership, marketing, and internal teams to follow up on opportunities, support equipment deliveries, and ensure a strong customer experience
• Represent Tri-State Bobcat at customer events, trade shows, and industry activities

What Makes You a Great Fit

We're looking for someone who is driven, competitive, relationship-focused, and motivated to create opportunities rather than wait for them.

We're looking for:

• A proven ability to build relationships and develop new business
• 3+ years of equipment, construction, heavy equipment, industrial, or related sales experience preferred
• Strong communication and consultative selling skills
• Ability to manage your time, territory, and follow-up independently
• Comfort working in the field and from the dealership
• Valid driver's license with a clean driving record
• Ability to travel locally, with limited out-of-state travel

Why Tri-State Bobcat?

Tri-State Bobcat has served customers for more than 40 years and continues to grow. You'll represent industry-leading equipment, build lasting customer relationships, and have the opportunity to directly impact your success and earnings.

What We Offer

• Health, Dental & Vision Insurance
• Company-paid Life & AD&D Insurance
• 401(k) with company match
• PTO from your first day + 7 paid holidays
• Paid manufacturer and industry training
• Career advancement opportunities
• Employee discount opportunities

Tri-State Bobcat is an Equal Opportunity Employer.

Job offers are contingent on the ability to pass a background check and 4-panel drug screening.