Sales Representative

Ohio Cat; Richwood (KY); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

401(k) with company match

Health Insurance

Dental & Vision Insurance

Life & Disability Insurance

Credit Union Membership

Education Scholarships

Job summary

Ohio CAT, a division of Ohio Machinery Co., seeks a motivated Sales Representative to grow Caterpillar construction equipment sales across Kentucky. The role focuses on new and used equipment, rentals, and related services, with a territory covering Boone, Kenton, and Campbell counties and select accounts outside.

Strong relationship building and negotiation skills are essential. Expect frequent visits to jobsites, accurate record-keeping in Sales Link, and collaboration with factory reps and

Qualifications

• Requires 5+ years in construction equipment sales (Caterpillar equipment preferred).
• Territory management experience with excellent relationship-building skills.
• Valid driver’s license and the ability to travel within the territory.

Responsibilities

• Sell Caterpillar construction equipment, rentals, and related services.
• Manage territory through strategic planning and execution.
• Build strong customer relationships with product knowledge and insight.
• Negotiate deals aligning customer needs with company goals.
• Maintain leads, opportunities, and account activities in Sales Link.
• Prepare quotes, contracts, and delivery records; deliver timely reports.
• Collaborate with factory representatives and Ohio Machinery departments.
• Apply professional sales techniques to overcome objections.
• Frequent on-site visits to jobsites and industrial sites with safety emphasis.

Skills

Sales aptitude

Customer service

Communication skills

Negotiation

Education

High school diploma

College degree preferred

Tools

CRM software

Job description

FindYOURfit at Ohio CAT (a division of Ohio Machinery Co.)! Join a winning culture that strives to be the top-performing, dynamic industry leader and partner of choice for the products and solutions that help our customers build, improve, feed, power, and protect our world. Come grow your career – See what opportunities await today!

Job Summary

We are seeking a motivated and experienced Sales Representative to join our team, specializing in new and used Caterpillar construction equipment, as well as related products and services. This role requires a strategic, customer-focused approach to territory management, sales execution, and relationship building. You will be responsible for identifying and securing new business opportunities, advising customers with confidence and expertise, and negotiating transactions that deliver value to both the customer and the company. The territory for this position will cover accounts in Boone, Kenton, and Campbell counties in Kentucky along with other select accounts outside of the territory as assigned.

Key Responsibilities

• Sell all Caterpillar construction equipment (GCI, CCE, and BCP), rentals, and related services.
• Manage your territory effectively through strategic planning and execution.
• Build strong customer relationships by demonstrating product knowledge and business insight.
• Negotiate deals that align with both customer needs and company goals.
• Maintain accurate records in Sales Link, including leads, opportunities, and account activities.
• Prepare and deliver timely and accurate quotes, sales reports, contracts, financial documents, and delivery records.
• Collaborate with factory representatives and other Ohio Machinery Company departments to drive mutually beneficial outcomes.
• Apply professional sales techniques to overcome objections and highlight product features and benefits.
• Frequent visits to jobsites and industrial sites, where safety must be priority, including necessary Personal Protective Equipment.

Qualifications

• A high school diploma or equivalent is required; a college degree is preferred.
• A minimum of 5 years of experience in the construction equipment industry is required, with experience with Caterpillar equipment preferred.
• Must live within proximity to the territory covered.
• Valid driver’s license with a clean driving record.

Key Competencies

• Strong sales aptitude and customer service orientation, including strong follow-up skills.
• Excellent communication (verbal and written), organizational, and multitasking skills.
• Must be a strong team player, coordinating and cooperating with other team members.
• Proficient in computer systems and CRM tools.
• Self-starter with high energy and the ability to learn technical materials quickly.
• Skilled in negotiation and relationship management.

Employee Benefits

• 401(k)with company match and discretionary contributions.
• Health Insurance: Two plan options, including an HSA with up to $1,200 annual match.
• Dental & Vision Insurance: Comprehensive coverage.
• Life & Disability Insurance: Includes short- and long-term disability.
• Financial Access: Membership in a credit union is available.
• Education Support: Scholarships for employees’ spouses and children through the Ohio Machinery Education and Opportunity Foundation.

Physical Requirements

• Ability to work in an office setting and occasionally in field environments.
• Must be able to sit or stand for extended periods and occasionally lift moderate weights.
• Requires the use of standard office equipment and effective verbal communication.
• The work environment ranges from quiet (office) to moderate to loud (shop and field).

EEO, Veterans & Disabled Employer, and VEVRAA/503 Federal Contractor.