Sales Representative

Ohio Cat; Walton (KY); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

401(k)

Health Insurance

Dental & Vision Insurance

Life & Disability Insurance

Credit Union membership

Education Support

Job summary

Ohio CAT in Kentucky is seeking a Sales Representative to grow our Caterpillar construction equipment business and related services. You will manage a defined territory, identify opportunities, and win new accounts by delivering expert product knowledge and tailored solutions.

This role requires 5+ years in construction equipment sales, a strong customer service mindset, and the ability to partner with factory reps and departments to close deals.

Qualifications

• High school diploma is required; a college degree is preferred.
• Minimum 5 years in the construction equipment industry; Caterpillar experience is a plus.
• Must live within proximity to the territory and have a valid driver’s license.

Responsibilities

• Sell Caterpillar equipment, rentals, and related services.
• Manage territory with strategic planning and execution.
• Build customer relationships through product knowledge and business insight.
• Negotiate deals that meet customer needs and company goals.
• Maintain records in Sales Link of leads, opportunities, and activities.
• Prepare quotes, reports, contracts, and delivery records.
• Collaborate with factory reps and Ohio Cat departments to maximize outcomes.
• Frequent visits to jobsites; prioritize safety with PPE.

Skills

Sales aptitude

Customer service orientation

Communication

Team player

Self-starter

Negotiation

Education

High school diploma

College degree preferred

Tools

CRM tools

Computer systems

Job description

FindYOURfit at Ohio CAT (a division of Ohio Machinery Co.)! Join a winning culture that strives to be the top-performing, dynamic industry leader and partner of choice for the products and solutions that help our customers build, improve, feed, power, and protect our world. Come grow your career – See what opportunities await today!

Job Summary

We are seeking a motivated and experienced Sales Representative to join our team, specializing in new and used Caterpillar construction equipment, as well as related products and services. This role requires a strategic, customer-focused approach to territory management, sales execution, and relationship building. You will be responsible for identifying and securing new business opportunities, advising customers with confidence and expertise, and negotiating transactions that deliver value to both the customer and the company. The territory for this position will cover accounts in Boone, Kenton, and Campbell counties in Kentucky along with other select accounts outside of the territory as assigned .

Key Responsibilities

• Sell all Caterpillar construction equipment (GCI, CCE, and BCP), rentals, and related services.
• Manage your territory effectively through strategic planning and execution.
• Build strong customer relationships by demonstrating product knowledge and business insight.
• Negotiate deals that align with both customer needs and company goals.
• Maintain accurate records in Sales Link, including leads, opportunities, and account activities.
• Prepare and deliver timely and accurate quotes, sales reports, contracts, financial documents, and delivery records.
• Collaborate with factory representatives and other Ohio Machinery Company departments to drive mutually beneficial outcomes.
• Apply professional sales techniques to overcome objections and highlight product features and benefits.
• Frequent visits to jobsites and industrial sites, where safety must be priority, including necessary Personal Protective Equipment.

Qualifications

• A high school diploma or equivalent is required; a college degree is preferred.
• A minimum of 5 years of experience in the construction equipment industry is required, with experience with Caterpillar equipment preferred.
• Must live within proximity to the territory covered.
• Valid driver’s license with a clean driving record.
• Strong sales aptitude and customer service orientation, including strong follow-up skills.
• Excellent communication (verbal and written), organizational, and multitasking skills.
• Must be a strong team player, coordinating and cooperating with other team members.
• Proficient in computer systems and CRM tools.
• Self-starter with high energy and the ability to learn technical materials quickly.
• Skilled in negotiation and relationship management.

Key Competencies

• Strong sales aptitude and customer service orientation, including strong follow-up skills.
• Excellent communication (verbal and written), organizational, and multitasking skills.
• Must be a strong team player, coordinating and cooperating with other team members.
• Proficient in computer systems and CRM tools.
• Self-starter with high energy and the ability to learn technical materials quickly.
• Skilled in negotiation and relationship management.

Employee Benefits

• 401(k)with company match and discretionary contributions.
• Health Insurance: Two plan options, including an HSA with up to $1,200 annual match.
• Dental & Vision Insurance: Comprehensive coverage.
• Life & Disability Insurance: Includes short- and long-term disability.
• Financial Access: Membership in a credit union is available.
• Education Support: Scholarships for employees’ spouses and children through the Ohio Machinery Education and Opportunity Foundation.

Physical Requirements

• Ability to work in an office setting and occasionally in field environments.
• Must be able to sit or stand for extended periods and occasionally lift moderate weights.
• Requires the use of standard office equipment and effective verbal communication.
• The work environment ranges from quiet (office) to moderate to loud (shop and field).

EEO, Veterans & Disabled Employer, and VEVRAA/503 Federal Contractor.