Sales Representative

Ohio Cat; Richwood (KY); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

401(k) match

Health Insurance

Dental & Vision Insurance

Life & Disability Insurance

Credit union

Education scholarships

Job summary

Ohio CAT, a division of Ohio Machinery Co., seeks a motivated Sales Representative to grow business in Kentucky, covering Boone, Kenton, and Campbell counties. You will identify opportunities, present Caterpillar construction equipment and services, and negotiate deals that deliver value to customers and the company.

Responsibilities include territory planning, building strong customer relationships, delivering quotes, and maintaining accurate CRM records while visiting job sites and applying

Qualifications

• Requires a high school diploma or equivalent; college degree preferred.
• Minimum 5 years in construction equipment sales; CAT equipment experience preferred.
• Must live near assigned Kentucky territory and possess a valid driver’s license.

Responsibilities

• Sell Caterpillar construction equipment, rentals, and related services.
• Manage territory through strategic planning and execution.
• Build strong customer relationships with product knowledge and business insight.
• Negotiate deals that meet customer needs and company goals.
• Maintain Salesforce/Sales Link records for leads, opportunities, and activities.
• Prepare and deliver quotes, reports, contracts, and delivery records.
• Collaborate with factory reps and other departments to drive outcomes.
• Frequent site visits with safety PPE as required.

Skills

Sales aptitude

Customer service

CRM proficiency

Negotiation

Relationship management

Communication

Education

High school diploma or equivalent

College degree preferred

Tools

CRM tools

Job description

Description

FindYOURfit at Ohio CAT (a division of Ohio Machinery Co.)! Join a winning culture that strives to be the top-performing, dynamic industry leader and partner of choice for the products and solutions that help our customers build, improve, feed, power, and protect our world. Come grow your career – See what opportunities await today!

Job Summary

We are seeking a motivated and experienced Sales Representative to join our team, specializing in new and used Caterpillar construction equipment, as well as related products and services. This role requires a strategic, customer-focused approach to territory management, sales execution, and relationship building. You will be responsible for identifying and securing new business opportunities, advising customers with confidence and expertise, and negotiating transactions that deliver value to both the customer and the company. The territory for this position will cover accounts in Boone, Kenton, and Campbell counties in Kentucky along with other select accounts outside of the territory as assigned.

Key Responsibilities

• Sell all Caterpillar construction equipment (GCI, CCE, and BCP), rentals, and related services.
• Manage your territory effectively through strategic planning and execution.
• Build strong customer relationships by demonstrating product knowledge and business insight.
• Negotiate deals that align with both customer needs and company goals.
• Maintain accurate records in Sales Link, including leads, opportunities, and account activities.
• Prepare and deliver timely and accurate quotes, sales reports, contracts, financial documents, and delivery records.
• Collaborate with factory representatives and other Ohio Machinery Company departments to drive mutually beneficial outcomes.
• Apply professional sales techniques to overcome objections and highlight product features and benefits.
• Frequent visits to jobsites and industrial sites, where safety must be priority, including necessary Personal Protective Equipment.

Qualifications

• A high school diploma or equivalent is required; a college degree is preferred.
• A minimum of 5 years of experience in the construction equipment industry is required, with experience with Caterpillar equipment preferred.
• Must live within proximity to the territory covered.
• Valid driver’s license with a clean driving record.

Key Competencies

• Strong sales aptitude and customer service orientation, including strong follow-up skills.
• Excellent communication (verbal and written), organizational, and multitasking skills.
• Must be a strong team player, coordinating and cooperating with other team members.
• Proficient in computer systems and CRM tools.
• Self-starter with high energy and the ability to learn technical materials quickly.
• Skilled in negotiation and relationship management.

Employee Benefits

• 401(k)with company match and discretionary contributions.
• Health Insurance: Two plan options, including an HSA with up to $1,200 annual match.
• Dental & Vision Insurance: Comprehensive coverage.
• Life & Disability Insurance: Includes short- and long-term disability.
• Financial Access: Membership in a credit union is available.
• Education Support: Scholarships for employees’ spouses and children through the Ohio Machinery Education and Opportunity Foundation.

Physical Requirements

• Ability to work in an office setting and occasionally in field environments.
• Must be able to sit or stand for extended periods and occasionally lift moderate weights.
• Requires the use of standard office equipment and effective verbal communication.
• The work environment ranges from quiet (office) to moderate to loud (shop and field).

EEO, Veterans & Disabled Employer, and VEVRAA/503 Federal Contractor.