Sales Representative

Trippy Goat; Maryland; On-site; USD 75,000 - 90,000; Full time

Benefits offered by this job

Health benefits

Life insurance

Paid time off

Job summary

Trippy Goat Vodka in Montgomery County, MD is seeking a driven Sales Representative to own and grow a high-potential territory from the ground up. You will build the brand presence across liquor stores, bars, restaurants, hotels, and events, driving new placements and pull-through sales while meeting or exceeding targets.

The role requires a hustler attitude, field-based work, and the ability to manage relationships with store owners and decision-makers.

Qualifications

• 2+ years in sales, preferably spirits, wine, or CPG.
• Confident communicator with strong interpersonal skills.
• Owns a reliable vehicle and valid driver's license.

Responsibilities

• Open at least 5 new accounts per week.
• Visit assigned liquor stores and drive sales while building brand presence.
• Build relationships with store owners, managers and staff.
• Negotiate shelf space, displays and promotions.
• Coordinate and oversee tastings and local marketing programs.
• Meet or exceed sales goals with an entrepreneurial mindset.

Skills

Sales experience

Interpersonal skills

Self-motivated

CRM familiarity

Driver's license

Tools

CRM tools

Microsoft Office

Job description

Job Title: Sales Representative – Spirits (Montgomery County, MD)
Company: Trippy Goat Vodka
Location: Montgomery County, Maryland (Field-Based)
Compensation: Base salary plus projected annual commissions totaling approximately $75,000, along with an annual car allowance of $3,600
Job Type: Full-Time
Benefits: Eligible for health care benefits, life insurance and time off benefits.

Overview:

Trippy Goat Vodka is a bold, fast-rising vodka brand rooted in quality, originality, and hustle. Distilled with care and character, we’re not just selling vodka—we’re creating a movement. We’re looking for a driven, self-starting Sales Representative to grow and build out our territory in the greater Montgomery County, Maryland area.

About the Role:

As our Montgomery County Sales Representative, you’ll be the boots on the ground for Trippy Goat Vodka, owning and growing a high-potential territory from the ground up. You’ll be responsible for building out the Trippy Goat presence across retail and on-premise accounts, creating lasting relationships, and driving both new placements and pull-through sales.

This role is perfect for someone who thrives in the field, is hungry to grow, and wants to be part of a fast-paced, founder-led brand with uncapped earning potential. Your responsibilities will include opening at least 5 new accounts per week, overseeing monthly tastings, and working directly with decision-makers at liquor stores, bars, restaurants, hotels, catering halls, and more.

As a Sales Representative, you will cultivate and grow off-premise account relationships in Montgomery County to maximize the sales of supplier brands through effective planning, selling execution, and communication, resulting in the achievement of company and supplier objectives

Key Responsibilities:

• Take ownership of Montgomery County and build out a thriving sales territory
• Act as the primary point of contact for all Trippy Goat Vodka sales in Montgomery County
• Visit assigned and potential liquor stores daily to drive sales and ensure strong brand presence
• Build relationships with store owners, managers, and staff to promote Trippy Goat
• Negotiate shelf space, displays, and promotions
• Execute local marketing programs and tasting events as needed
• Monitor and report sales performance and competitor activity
• Visit accounts daily to build relationships, educate staff, and close new placements
• Call on and open a minimum of 5 new accounts per week
• Manage and grow a pipeline of accounts across liquor stores, restaurants, bars, hotels, and event venues
• Secure product placement, shelf space, menu listings, and in-store visibility
• Coordinate and oversee four tasting events per month to drive product trial and brand awareness
• Execute local marketing initiatives and collaborate on promotional programs
• Monitor market trends and report key feedback to the team
• Consistently meet or exceed sales goals with an entrepreneurial, go-getter attitude
• Develop and maintain relationships with off-premise accounts, including liquor stores, to drive sales and brand visibility.
• Plan and execute a daily schedule of calls for assigned sales route, ensuring efficient coverage and customer engagement.
• Analyze the entire account base by visiting each account and identifying opportunities; complete all necessary surveys and ensure national account compliance where applicable.
• Prepare and deliver professional sales presentations to customers, balancing the company’s priorities and customers’ needs, including new products, well and back bar placements and resets, drink and wine lists, and promotions.
• Maintain product levels in accounts by taking inventory and restocking shelves (where legally permissible).
• Educate account staff on priority brands by administering educational staff training seminars.
• Manage customer account receivables by timely processing of credits and returns and communicating with accounts on aged receivables.
• Service accounts by delivering products to customers in extenuating circumstances, handling customer issues and complaints, and referring these issues, as appropriate, to management.
• Participate in effective supplier work with sales calls and sales blitzes.
• Conduct safe and responsible interactions with the public and responsibly handle beverage alcohol products.
• Other duties, as assigned by the jobholder’s supervisor, may also be required

Qualifications:

• 2+ years in sales (preferably in spirits, wine, beer, or CPG)
• Confident communicator with strong interpersonal and organizational skills
• Self-motivated, entrepreneurial, and highly adaptable
• Proficient with Microsoft Office and CRM tools
• Must be 21+, have a valid driver’s license, reliable vehicle, and auto insurance

Physical Requirements:

• While performing the duties of this job, the employee is required to remain in a stationary position at times; communicate, and operate a computer and telephone.
• Regularly required to reach overhead, squat, and bend.
• Carrying and lifting 45-65 pounds
• Accountable for results which impact the department.
• Selects the best option from a set of defined procedures/solutions using common sense and experience of similar situations
• This comprehensive role requires a proactive and results-driven individual to effectively manage and grow off-premise accounts within the designated territory