field Sales Manager

Trippy Goat; Maryland; On-site; USD 70,000 - 80,000; Full time

Benefits offered by this job

health care benefits

life insurance

time off benefits

Job summary

Trippy Goat Vodka is seeking a Field Sales Manager to lead a team of Sales Representatives across Montgomery County, driving retail and on-premise execution and making the brand top-of-mind in stores and bars.

You’ll train, motivate, analyze KPIs, and make strategic decisions to grow the territory. A strong track record in spirits sales and leadership is required, with willingness to travel weekly.

Qualifications

• 5+ years in sales, with 2+ years in a leadership role.
• Experience in spirits, wine, beer, or CPG preferred.
• Entrepreneurial, data-driven decision making.
• Strong leadership, communication, and organization.
• CRM and field activation experience.

Responsibilities

• Lead and mentor a growing team of Sales Representatives.
• Set weekly and monthly sales targets and track KPIs.
• Plan territory growth and optimize retail and on-premise coverage.
• Manage distribution partners for supply and merchandising.
• Represent the brand at industry events and tastings.

Skills

Leadership

Team management

CRM tools

Data-driven

Communication

Organizational skills

Distributor relations

Negotiation

Tools

CRM software

Microsoft Office

Job description

Field Sales Manager – Spirits (Montgomery County, MD)

Job Title:Field Sales Manager – Spirits (Montgomery County, MD)
Company: Trippy Goat Vodka
Location: Montgomery County, Maryland (Field-Based)
Compensation:$70,000–$80,000 base salary per year + performance bonus + commission
Job Type: Full-Time
Benefits: Eligible for health care benefits, life insurance and time off benefits.

Overview:

Trippy Goat Vodka is a bold, fast-rising vodka brand rooted in quality, originality, and hustle. Distilled with care and character, we’re not just selling vodka—we’re creating a movement. We’re looking for a driven, self-starting Sales Representative to grow and build out our territory in the greater Montgomery County, Maryland area.

About the Role:

As the Field Sales Manager, you’ll be responsible for overseeing a team of Sales Representatives across Montgomery County, driving retail and on-premise execution, and making Trippy Goat the top-of-mind vodka in every store and bar. You’ll lead from the front—training, motivating, analyzing KPIs, and making strategic decisions that impact brand performance.

Key Responsibilities:

Lead, mentor, and motivate a growing team of Sales Representatives across Montgomery County

Set clear weekly/monthly sales targets and track rep performance against KPIs

Drive accountability and consistency in route planning, call execution, and coverage

Participate in ride-alongs and field visits regularly to coach reps and build customer relationships

Work with distribution partners to ensure supply, delivery, and merchandising execution

Collaborate with Marketing to plan and oversee local activations and tasting events

Strategize territory growth plans, ensuring aggressive expansion of retail and on-premise accounts

Ensure effective new account openings and pull-through across the market

Analyze sales trends and competitor activity, reporting insights to HQ leadership

Build strong relationships with key accounts and decision-makers

Represent the brand at regional industry events, tastings, and key partner meetings

Manage product allocations, placements, displays, and promotional spend

Ensure compliance with all legal and regulatory requirements for alcohol sales and distribution

Qualifications:

5+ years of sales experience, with 2+ years in a leadership or field sales management role (Spirits, Wine, Beer, or CPG preferred)

Proven experience managing and motivating sales teams

Entrepreneurial spirit with a data-driven approach to decision making

Strong leadership, communication, and organizational skills

Experience working with distributor partners and managing field activation

Proficiency in CRM tools and Microsoft Office Suite

Must be 21+ with a valid driver’s license, reliable vehicle, and current auto insurance

Physical Requirements:

Ability to work in the field daily and travel throughout Montgomery County

Occasionally required to lift and transport materials/products up to 65 pounds

Ability to stand for extended periods during events, tastings, or retail visits

Must be able to work evenings and weekends as needed for activations

Strong leadership and team-building skills

Results-oriented with a track record of exceeding sales goals

Excellent relationship builder with both internal teams and external partners

Strategic thinker with tactical execution skills

Adaptable, driven, and passionate about building a brand

Ready to Join the Herd?

If you’re passionate about building teams, growing brands, and leaving a mark in the spirits industry—Trippy Goat Vodka wants you. Step into a leadership role where hustle meets heart and help us take over Montgomery County one pour at a time.