Sales Representative

Substrata; Grand Rapids (MI); On-site; USD 45,000 - 65,000; Full time

Job summary

Substrata in Grand Rapids seeks a Sales Representative to engage with current and prospective clients via phone, email, and text to build relationships and close sales. You will handle inbound leads and outbound calls, with occasional client on-site meetings.

Responsibilities include achieving quotas, collaborating with the Sales Team Lead, Marketing, and Operations, building a healthy pipeline, and analyzing data to improve sales effectiveness. Some travel may be required.

Qualifications

• Education: BA degree in Business or related field.
• Experience: 3 years’ B2B sales experience.
• Demonstrated excellent verbal and written communication/presentation skills.
• Excellent interpersonal, critical thinking, organizational, and time management skills.
• Have a strong work ethic and self‑motivation, with a result‑oriented and driven to succeed mindset.
• Must be organized and possess self‑discipline to follow through with sales cycles and sales methodology.
• Technically proficient, knowledge of MS Office and/or Google Workspace.
• Experience using a CRM, HubSpot preferred.

Responsibilities

• Follow up inbound and outbound leads to close deals.
• Meet or exceed quarterly and annual sales targets.
• Collaborate with Sales Team Lead, Marketing, and Operations.
• Develop and maintain a healthy sales pipeline.
• Attend trade shows or client meetings as needed.

Skills

B2B sales experience

Verbal and written communication

Interpersonal skills

Time management

Self-motivation

Sales cycle knowledge

CRM experience

Education

BA degree in Business or related field

Tools

MS Office

Google Workspace

HubSpot CRM

Job description

Job Summary:

Working for Substrata as a Sales Representative, you will have consistent interaction with current and future clients via phone, email, and text to build relationships and close sales. You will be responsible for follow-up on all inbound leads as assigned, as well as completing outbound cold calls to prospective clients. Some travel may be required for the client on-site meetings.

Key Responsibilities:

• Consistently look for opportunities to improve sales effectiveness and efficiencies.
• Follow up on all assigned inbound and outbound leads assigned
• Achieve or exceed annual, quarterly, and monthly goals and objectives including but not limited to, unit sales, revenue volume, margins, sales cycle times, customer growth, and cost controls for your market segments.
• Work closely with the Sales Team Lead, Sales Analyst, Marketing and Operations teams within assigned market segments to maximize sales volume, and customer satisfaction.
• Compile and analyze data to find trends and build a solid and healthy pipeline.
• Attend trade shows or other sales/industry events as needed

Qualifications:

• Education: BA degree in Business or related field
• Experience:
  3 years’ B2B sales experience
• Demonstrated excellent verbal and written communication/presentation skills
• Excellent interpersonal, critical thinking, organizational, and time management skills
• Have a strong work ethic and self‑motivation, with a result‑oriented and driven to succeed mindset
• Must be organized and possess self‑discipline to follow through with sales cycles and sales methodology.
• Technically proficient, knowledge of MS Office and/or Google Workspace
• Experience using a CRM, HubSpot preferred

KPIs-

Success in this role is measured through a combination of consistent sales activity, pipeline development and revenue performance.

Physical Demands and Work Environment:

• Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
• Stationary position, must be able to remain in a stationary position 50% of the time.
• 10-15% travel
• Driving to remote locations for as much as 6 hours in a day
• Outdoors in harsh conditions such as extreme heat or extreme cold while on‑site.

Equal Opportunity Statement:

We are committed to providing equal opportunity in all of our employment practices, including selection, hiring, promotion, transfer, and compensation, to all qualified applicants and employees without regard to race, religion, color, sex, sexual orientation, gender identity or expression, national origin, citizenship status, age, pregnancy, handicap, disability or any other protected status in accordance with the requirements of all federal, state and local laws.