Sales Planner

GSTV; New York (NY); On-site; USD 70,000 - 90,000; Full time

Job summary

GSTV in New York City seeks a Sales Planner to drive new and renewed revenue through intelligent media plan building, campaign management, and excellent partner service across the pre-sale and campaign life cycle.

You will collaborate with Sales, Ad Operations, Insights & Analytics, Creative and Marketing to ensure strategies align with GSTV product offerings, editorial values, and ad guidelines. This role emphasizes cross-functional teamwork and a proactive, data-driven approach.

Qualifications

• 3+ years in a similar media planning role (media agency or publisher).
• Familiarity with the complete media buying/advertising lifecycle.

Responsibilities

• Partner with Account Executives to build strategic media plans in response to client requests and RFPs.
• Support renewals, upsells, and contract-related documentation.
• Maintain pricing integrity and analyze historical data for recommendations.
• Leverage audience data to advise targeting and ad effectiveness.
• Collaborate across teams to develop strategic solutions beyond media spots.
• Ensure proposals are executable with GSTV products and guidelines.
• Navigate agency planning platforms and upload GSTV plans in line with requirements.
• Coordinate contract routing, insertion orders, and SalesForce posting.
• Assist in hand-off of closed deals to Sales and Ad Operations for launch.
• Contribute to team initiatives and cross-functional meetings.

Skills

Self-starter

Strategic thinker

Detail oriented

Results-driven

Customer focus

Team player

Accountability

Education

BA/BS degree

Tools

Salesforce CRM

Job description

Job Summary

As a Sales Planner you are a critical team member in driving new and renewed revenue via intelligent media plan building, campaign management, network packages and excellent customer service to our advertising partners. You will regularly partner cross-functionally with Sales, Ad Operations, Insights & Analytics, Creative and Marketing teams focused mainly in pre-sale efforts but ultimately through the entire campaign life-cycle to ensure success of our advertising programs.

Responsibilities

Responsibilities include, but are not limited to:

• Partner directly with Account Executives to understand client objectives to build strategic media plans in response to client requests and RFPs, and proactive proposal requests.
• Work hand-in-hand with Account Executives on strategic account management such as renewals, upsells, make-goods, cancellations, and assisting in development of QBRs and other relevant account documentation/presentation materials required.
• Maintain pricing integrity and utilize historical data to provide strategic recommendations on an account level.
• Leverage data including audience metrics to recommend targeting strategies and ad effectiveness solutions.
• Collaborate and brainstorm internally and with external partners to develop strategic solutions beyond just media spots and support overall advertising product solutions.
• Ensure proposals and campaigns are “executable” by leveraging your solid understanding of GSTV product offerings, operational capabilities, editorial values policy, network restrictions and ad guidelines.
• Navigate external Agency planning platforms, (DoMedia, Adstruc, MediaX, etc.) and upload GSTV plans in alignment with agency requirements.
• Serve as an informed stakeholder for creative production requests on campaigns you are managing.
• Optimize campaigns and assist with troubleshooting campaign delivery issues with multiple internal teams as required.
• Execute requests for mapping of inventory based on advertiser targets; develop coverage analyses.
• Facilitate appropriate routing of client contracts, development of insertion orders and posting of all documents in SalesForce.
• Manage proper hand off for all closed deals to Sales and Ad Operations teams to ensure timely launch.
• Support other Sales Planning team initiatives as needed.
• Serve as an active contributor participating in team and organizational wide meetings, product and technology development initiatives.
• Other duties as assigned.

Qualifications

You are:

• Energetic self-starter with a positive “can-do” attitude that loves problem solving.
• Strategic thinker with the ability to develop solutions even when they are not obvious.
• Detail oriented with ability to deliver high impact, precise work under tight deadlines and pressure.
• Results-driven with an ability to absorb complex concepts and communicate them clearly.
• Obsessed with customer satisfaction and put our clients and consumers at the center of everything we do.
• Respectful, likeable and relatable with high level of accountability and integrity.
• Strong team player, willing to roll up your sleeves to get any job done.

You have, ideally:

• Intermediate Computer Skills, particularly intermediate proficiency in Excel (solid ability to create pivot tables, v-lookups, SUMFIS, making charts, manipulating data, etc.).
• Analytical skills (solid/intermediate) required to dissect raw data, draw conclusions and provide proposal recommendations.
• Knowledge of Salesforce or similar CRM tool.
• Expertise in both written and interpersonal communication, in relationship building, and collaboration in a cross-functional team comprised of diverse personalities, skill sets, and levels of experience.

The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

Experience:

• 3+ years of experience working in a similar role within the media industry (media agency or publisher).
• Familiarity with the complete media buying/advertising life cycle.

Education:

• BA/BS degree (or equivalent training and experience)