Sales Planner

Destination Media Inc, dba GSTV; New York (NY); Hybrid; USD 80,000 - 120,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Paternal Leave

Life Insurance

401K Match

Job summary

GSTV, Destination Media Inc., in New York, seeks a Sales Planner to drive revenue through strategic media plans, campaign management, and client service for advertising partners. You will partner closely with Sales, Ad Operations, Insights & Analytics, Creative and Marketing across pre-sale and full campaign life-cycle.

Ideal candidates have 3+ years in media planning, strong Excel and Salesforce experience, and a collaborative, data-driven mindset to optimize campaigns and proposals.

Qualifications

• Energetic self-starter with problem-solving mindset.
• Strategic thinker who can develop solutions under pressure.
• Detail-oriented with high accuracy in tight deadlines.
• Results-driven with ability to explain complex concepts clearly.
• Customer-focused with client-centric approach.
• Strong team player who collaborates cross-functionally.

Responsibilities

• Build strategic media plans in response to client requests and RFPs.
• Manage renewals, upsells, cancellations, and related account docs.
• Maintain pricing integrity and use data to inform recommendations.
• Leverage audience data to refine targeting and ad effectiveness.
• Collaborate with internal/external partners on ad product solutions.
• Ensure campaigns are executable with GSTV product offerings and guidelines.
• Coordinate with agencies on planning platforms (DoMedia, Adstruc, MediaX).
• Facilitate insertion orders, contracts, and posting in Salesforce.
• Handover closed deals to Sales and Ad Operations for timely launches.

Education

BA/BS degree

Tools

Excel

Salesforce

CRM

Job description

Sales Planner

Destination Media Inc, dba GSTV New York, New York, United States

About this position

GSTV is America’s most engaging on-the-go video network, reaching millions of consumers at a powerful moment—while they’re out in the world and ready to act. Across tens of thousands of fuel and convenience locations, we deliver premium content and data-driven advertising that drives real results for the world’s leading brands.

At GSTV, we’re building at the intersection of media, data, and retail—where attention turns into action. Our team is collaborative, fast-moving, and driven by curiosity, ownership, and a shared ambition to do meaningful work that scales. If you’re energized by growth, impact, and shaping what’s next in media, you’ll feel right at home here.

GSTV Values

• Valued Actions

Benefits Day One!

• Medical
• Dental
• Vision
• Paternal Leave
• Life Insurance
• Accident
• Critical Illness
• Hospital Indemnity
• STD/LTD + Vol Plans.
• Paid Holidays
• 20 PTO days + Sick time
• Perks
• HSA and FSA and Lifestyle Spending Account (1st of mo after 30 days)
• 401K Match (90 days)

GSTV offers both hybrid and remote work situations. Candidates located within commutable distance to our New York Office will be tagged to that office and are not currently considered 100% remote.

Job Summary

As a Sales Planner you are a critical team member in driving new and renewed revenue via intelligent media plan building, campaign management, network packages and excellent customer service to our advertising partners. You will regularly partner cross-functionally with Sales, Ad Operations, Insights & Analytics, Creative and Marketing teams focused mainly in pre-sale efforts but ultimately through the entire campaign life-cycle to ensure success of our advertising programs.

Responsibilities

Responsibilities include, but are not limited to:

• Partner directly with Account Executives to understand client objectives to build strategic media plans in response to client requests and RFPs, and proactive proposal requests.
• Work hand-in-hand with Account Executives on strategic account management such as renewals, upsells, make-goods, cancellations, and assisting in development of QBRs and other relevant account documentation/presentation materials required.
• Maintain pricing integrity and utilize historical data to provide strategic recommendations on an account level.
• Leverage data including audience metrics to recommend targeting strategies and ad effectiveness solutions.
• Collaborate and brainstorm internally and with external partners to develop strategic solutions beyond just media spots and support overall advertising product solutions.
• Ensure proposals and campaigns are "executable" by leveraging your solid understanding of GSTV product offerings, operational capabilities, editorial values policy, network restrictions and ad guidelines.
• Navigate external Agency planning platforms, (DoMedia, Adstruc, MediaX, etc.) and upload GSTV plans in alignment with agency requirements.
• Serve as an informed stakeholder for creative production requests on campaigns you are managing.
• Optimize campaigns and assist with troubleshooting campaign delivery issues with multiple internal teams as required.
• Execute requests for mapping of inventory based on advertiser targets; develop coverage analyses.
• Facilitate appropriate routing of client contracts, development of insertion orders and posting of all documents in SalesForce.
• Manage proper hand off for all closed deals to Sales and Ad Operations teams to ensure timely launch.
• Support other Sales Planning team initiatives as needed.
• Serve as an active contributor participating in team and organizational wide meetings, product and technology development initiatives.
• Other duties as assigned.

Qualifications

You are:

• Energetic self-starter with a positive "can-do" attitude that loves problem solving.
• Strategic thinker with the ability to develop solutions even when they are not obvious.
• Detail oriented with ability to deliver high impact, precise work under tight deadlines and pressure.
• Results-driven with an ability to absorb complex concepts and communicate them clearly.
• Obsessed with customer satisfaction and put our clients and consumers at the center of everything we do.
• Respectful, likeable and relatable with high level of accountability and integrity.
• Strong team player, willing to roll up your sleeves to get any job done.

You have, ideally:

• Intermediate Computer Skills, particularly intermediate proficiency in Excel (solid ability to create pivot tables, v-lookups, SUMFIS, making charts, manipulating data, etc.).
• Analytical skills (solid/intermediate) required to dissect raw data, draw conclusions and provide proposal recommendations.
• Knowledge of Salesforce or similar CRM tool.
• Expertise in both written and interpersonal communication, in relationship building, and collaboration in a cross-functional team comprised of diverse personalities, skill sets, and level of experience.

The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

Experience:

• 3+ years of experience working in a similar role within the media industry (media agency or publisher).
• Familiarity with the complete media buying/advertising life cycle.

Education:

• BA/BS degree (or equivalent training and experience)