Senior Media Planner

Davis Elen Advertising; Baltimore (MD); On-site; USD 85,000 - 120,000; Full time

Job summary

Davis Elen Advertising in Baltimore is seeking an experienced Media Planner/Manager to oversee the day-to-day media planning for multiple clients, ensuring campaigns meet objectives and stay on budget.

You will collaborate with the Media Director and client teams to present plans, adjust strategies, and identify growing media opportunities while mentoring junior planners and keeping pace with industry trends.

Qualifications

• Bachelor's degree from a four-year college or university.
• 5+ years of Media Planning experience required.
• Proficiency in TV, radio, OTT, CTV, streaming audio, OOH, and direct mail.
• Strong quantitative and analytical skills with attention to detail.
• Able to manage multiple tasks and meet deadlines.

Responsibilities

• Manage day-to-day media planning processes for assigned clients.
• Collaborate with Media Director and clients to set objectives and strategies.
• Present media plans for approval and adjust as needed.
• Recommend and evaluate emerging media opportunities.
• Maintain budget control and monitor buys/schedules.
• Lead and mentor junior planners and counsel group.
• Analyze audience demographics to identify target campaigns.
• Stay current on media trends.

Skills

Media Planning

Budget management

Analytical thinking

Multitasking

Detail orientation

Education

Bachelor's degree

Tools

PowerPoint

Excel

Job description

Manages the day-to-day process of all media planning efforts for Clients of responsibility.

Responsibilities

• Implements the process and assists with the management of the strategic and tactical execution of all media products for Clients of responsibility.
• Confers with Media Director, Clients, and/or Account Services to establish media objectives, and strategies for advertising campaigns.
• Presents media plans to Media Director, Account Services and Client for approval and makes adjustments as necessary.
• Recommend, evaluate and integrate emerging media opportunities.
• Write POV's.
• Demonstrate a complete understanding of the Client's business.
• Implements the management of daily tasks in support of the media product.
• Maintain budget control and ensure execution of media plans by authorizing approved media schedules and monitoring buys/schedules.
• Foster a good working relationship with account and client teams to facilitate flawless execution of plans.
• Evaluates composition of a wide range of media vehicles to determine which would most effectively reach the target audience.
• Calculates reach and frequency of potential media vehicles.
• Confers with media representatives to evaluate best placement.
• Gathers statistics and prepares media plans with directives to guide the buying process.
• Studies demographic data and consumer profiles to identify desired target audiences for print, broadcast, or online advertising.
• Keeps current on media trends.
• Responsible for developing the skill and knowledge base of those more junior as well as supervise, advise and counsel group in all daily activities.
• Motivate Planners and encourage innovation and creativity throughout all projects by serving as a role model within the group/team.
• Lead team in setting strategies for developing media plans.

Qualifications

• Bachelor's degree (B.A.) from a four-year college or university required.
• 5 + years of Media Planning experience required.
• QSR and Automotive is a plus.
• Media Channel knowledge of TV, radio, OTT, CTV, streaming audio, OOH and direct mail.
• Must be proficient in Microsoft Power Point and Excel.
• Strong quantitative and analytical skills.
• Strong mathematical abilities required.
• Detail oriented with exceptional curiosity, critical thinking and solution driven capabilities.
• Ability to handle multiple tasks required.