Sales Planner

GSTV And Big Machine Label Group; New York, Northern (NY, KY); Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Paternal Leave

Life Insurance

Disability Insurance

Paid Holidays

20 PTO days + Sick time

401K Match

Job summary

GSTV is seeking a Sales Planner to drive revenue by building intelligent media plans, managing campaigns, and delivering excellent service to advertising partners. You’ll collaborate with Sales, Ad Ops, Insights & Analytics, Creative and Marketing to align pre-sale efforts through the entire campaign life-cycle.

This role emphasizes pricing integrity, data-driven targeting, and strong cross-functional communication. If you thrive in a fast-paced media environment, join GSTV in New York.

Qualifications

• 3+ years of experience in a similar role within the media industry (media agency or publisher).
• Familiarity with the complete media buying/advertising life cycle.
• BA/BS degree (or equivalent training and experience).

Responsibilities

• Build strategic media plans in response to client requests and RFPs with Account Executives.
• Support renewals, upsells, and in-flight campaigns with account teams.
• Maintain pricing integrity and use historical data to guide recommendations.
• Leverage audience data to optimize targeting and ad effectiveness.
• Collaborate across Sales, Ad Ops, Insights & Analytics, Creative, Marketing.
• Ensure proposals are executable within GSTV product offerings and guidelines.
• Navigate agency planning platforms and upload GSTV plans as required.
• Support handoff of closed deals to Sales and Ad Ops for timely launches.
• Participate in team and product/technology initiatives.

Skills

Energetic self-starter

Strategic thinker

Detail oriented

Results-driven

Customer-focused

Team player

Problem solving

Education

BA/BS degree

Tools

Excel

Salesforce CRM

Job description

As a Sales Planner you are a critical team member in driving new and renewed revenue via intelligent media plan building, campaign management, network packages and excellent customer service to our advertising partners. You will regularly partner cross-functionally with Sales, Ad Operations, Insights & Analytics, Creative and Marketing teams focused mainly in pre-sale efforts but ultimately through the entire campaign life-cycle to ensure success of our advertising programs.

Responsibilities

• Partner directly with Account Executives to understand client objectives to build strategic media plans in response to client requests and RFPs, and proactive proposal requests.
• Work hand-in-hand with Account Executives on strategic account management such as renewals, upsells, make-goods, cancellations, and assisting in development of QBRs and other relevant account documentation/presentation materials required.
• Maintain pricing integrity and utilize historical data to provide strategic recommendations on an account level.
• Leverage data including audience metrics to recommend targeting strategies and ad effectiveness solutions.
• Collaborate and brainstorm internally and with external partners to develop strategic solutions beyond just media spots and support overall advertising product solutions.
• Ensure proposals and campaigns are "executable" by leveraging your solid understanding of GSTV product offerings, operational capabilities, editorial values policy, network restrictions and ad guidelines.
• Navigate external Agency planning platforms, (DoMedia, Adstruc, MediaX, etc.) and upload GSTV plans in alignment with agency requirements.
• Serve as an informed stakeholder for creative production requests on campaigns you are managing.
• Optimize campaigns and assist with troubleshooting campaign delivery issues with multiple internal teams as required.
• Execute requests for mapping of inventory based on advertiser targets; develop coverage analyses.
• Facilitate appropriate routing of client contracts, development of insertion orders and posting of all documents in SalesForce.
• Manage proper hand off for all closed deals to Sales and Ad Operations teams to ensure timely launch.
• Support other Sales Planning team initiatives as needed.
• Serve as an active contributor participating in team and organizational wide meetings, product and technology development initiatives.
• Other duties as assigned.

Qualifications

You are:

• Energetic self-starter with a positive "can-do" attitude that loves problem solving.
• Strategic thinker with the ability to develop solutions even when they are not obvious.
• Detail oriented with ability to deliver high impact, precise work under tight deadlines and pressure.
• Results-driven with an ability to absorb complex concepts and communicate them clearly.
• Obsessed with customer satisfaction and put our clients and consumers at the center of everything we do.
• Respectful, likeable and relatable with high level of accountability and integrity.
• Strong team player, willing to roll up your sleeves to get any job done.

You have, ideally:

• Intermediate Computer Skills, particularly intermediate proficiency in Excel (solid ability to create pivot tables, v-lookups, SUMFIS, making charts, manipulating data, etc.).
• Analytical skills (solid/intermediate) required to dissect raw data, draw conclusions and provide proposal recommendations.
• Knowledge of Salesforce or similar CRM tool.
• Expertise in both written and interpersonal communication, in relationship building, and collaboration in a cross-functional team comprised of diverse personalities, skill sets, and levels of experience.

Education and/or Experience

Experience:

• 3+ years of experience working in a similar role within the media industry (media agency or publisher).
• Familiarity with the complete media buying/advertising life cycle.

Education:

• BA/BS degree (or equivalent training and experience)

GSTV is America’s most engaging on-the-go video network, reaching millions of consumers at a powerful moment—while they’re out in the world and ready to act. Across tens of thousands of fuel and convenience locations, we deliver premium content and data-driven advertising that drives real results for the world’s leading brands.

At GSTV, we’re building at the intersection of media, data, and retail—where attention turns into action. Our team is collaborative, fast-moving, and driven by curiosity, ownership, and a shared ambition to do meaningful work that scales. If you’re energized by growth, impact, and shaping what’s next in media, you’ll feel right at home here.

GSTV Values

• Valued Actions
• Benefits Day One! Medical, Dental, Vision, Paternal Leave, Life Insurance, Accident, Critical Illness, Hospital Indemnity, STD/LTD + Vol Plans., Paid Holidays, 20 PTO days + Sick time, Perks, HSA and FSA and Lifestyle Spending Account (1st of mo after 30 days), 401K Match (90 days).

GSTV offers both hybrid and remote work situations. Candidates located within commutable distance to our New York Office will be tagged to that office and are not currently considered 100% remote.