Sales Planner

Jobtailor; California (MO); On-site; USD 85,000 - 125,000; Full time

Job summary

Disney Ad Sales is seeking a detail-oriented media sales planner to manage RFP processes, coordinate packaging and pricing strategies, and support deal closure for a dedicated book of business.

You will work with Sales, Revenue Management, Ad Ops, and Finance to optimize campaigns, analyze delivery, and ensure accurate reporting while coordinating with teams in Santa Monica and a planned move to Burbank in 2026.

Qualifications

• 2+ years of professional experience in media sales planning or buying.
• Experience collaborating with sales, revenue management, and ad ops teams.
• Proficiency in Excel and PowerPoint for reporting and proposals.
• Strong written and verbal communication and organizational skills.
• Ability to multitask and manage priorities across stakeholders.

Responsibilities

• Support a dedicated book of business, managing the RFP process from proposal generation to order entry.
• Partner with Sales and Revenue Management to implement packaging and pricing strategy.
• Manage daily maintenance of active deals and build media plans for Upfront and Scatter deals.
• Maintain the pipeline in collaboration with the Sales team and coordinate with internal teams.
• Analyze campaign delivery and work with Ad Ops, Traffic, and Finance to ensure deal fulfillment.

Skills

Media Sales Planning

RFP Process Management

Campaign Delivery Analysis

Microsoft Excel

Strong Communication Skills

Tools

Microsoft PowerPoint

Sales Systems

Traffic Management

Research Solutions

Job description

• Support a dedicated book(s) of business, managing the RFP process from proposal generation to order entry through liability satisfaction and deal closure
• Partner with Sales and Revenue Management to implement packaging and pricing strategy according to ratecards and guidelines
• Manage daily maintenance of active deals and build media plans for Upfront and Scatter deals
• Maintain the pipeline in collaboration with the Sales team
• Execute budget revisions, including incremental spend, optimizations, makegoods, and cancellations
• Provide account and planning subject matter expertise on advertisers’ preferences
• Collaborate with internal and external teams to meet client needs and internal goals
• Analyze campaign delivery and assign make-good inventory
• Partner with Account Management to execute campaigns, maximize delivery against contracted goals, and address reporting needs
• Communicate with agency contacts regarding RFP deliverables and ad hoc requests
• Manage priorities across multiple stakeholders and books of business
• Coordinate with Ad Ops, Research, Solutions, Traffic, and Finance to ensure deal fulfillment and satisfaction
• Identify ways to satisfy agency needs and maximize opportunities for Disney Ad Sales

Requirements

• 2+ years of professional experience
• Media sales planning and/or buying experience strongly preferred
• Ability to work in a collaborative Ad Sales team environment
• Positive demeanor and approach when handling day-to-day tasks
• Ability to effectively problem-solve and multitask
• Strong attention to detail and robust organizational skills
• Excellent verbal and written communication skills
• Eager-to-learn attitude with a drive to take on new responsibilities
• Experience working across Microsoft Suite, with proficiency in Excel and PowerPoint required
• Proficiency in media math and terminology is advantageous
• Familiarity with sales systems
• Must work onsite four days a week, currently in Santa Monica, CA, with a planned move to Burbank, CA in 2026

Core Competencies

Demonstrates expertise in media sales planning and buying, with strong organizational skills and attention to detail. Proficient in managing RFP processes and collaborating with cross-functional teams to meet client needs and optimize campaign delivery.

Highest-signal resume keywords

• Media Sales Planning
• RFP Process Management
• Campaign Delivery Analysis
• Microsoft Excel Proficiency
• Strong Communication Skills

Hard Skills

• Media Math Proficiency
• Sales Systems Familiarity
• Proposal Generation
• Budget Revisions
• Deal Closure

Soft Skills

• Problem-Solving
• Multitasking
• Organizational Skills
• Positive Demeanor
• Collaborative Teamwork

Industry Keywords

• RFP Deliverables
• Ad Sales
• Client Needs
• Media Plans
• Incremental Spend

Tools & Technologies

• Microsoft PowerPoint
• Ad Ops Coordination
• Traffic Management
• Research Solutions