Sales Operations Specialist

Technicolor Games; Seattle (WA); Remote; USD 70,000 - 100,000; Full time

Job summary

An established industry player is seeking a Sales Operations & Demand Generation Specialist to enhance their sales efforts. This role involves identifying high-quality leads, managing contact databases, and executing strategic campaigns to support the Business Development team. You will collaborate closely with sales and marketing to ensure the team has the necessary tools and insights to succeed. If you're passionate about games and possess a data-driven mindset, this is an exciting opportunity to make a significant impact in a dynamic, remote-first environment.

Qualifications

• 3+ years in sales operations or demand generation, preferably in games or media.
• Strong organizational skills and ability to manage multiple campaigns.

Responsibilities

• Identify and enrich leads using tools like LinkedIn Sales Navigator and Apollo.
• Design and execute outbound email sequences and monitor campaign performance.

Skills

Sales Operations

Demand Generation

Lead Research

Project Management

Data Analysis

Excellent Written English

Tools

HubSpot

Sugar CRM

LinkedIn Sales Navigator

Apollo

ZoomInfo

Job description

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This range is provided by Technicolor Games. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$70,000.00/yr - $100,000.00/yr

Role Overview

We are seeking a Sales Operations & Demand Generation Specialist to help fuel our sales engine by identifying high-quality leads, building and enriching contact databases, and executing strategic outbound campaigns. This role combines research, data hygiene, campaign execution, and marketing operations to ensure our Business Development team is equipped with the right intelligence, content, and tools to win new business. You will work closely with sales, marketing, and operations to drive pipeline growth by identifying buyer personas, sourcing decision-maker contacts, and building a repeatable, data-informed outbound process.

Key Responsibilities

1. Lead Research & Prospecting

• Use tools like LinkedIn Sales Navigator, Apollo, ZoomInfo, and web scraping to identify and enrich leads aligned with our Ideal Customer Profile (ICP).
• Build and manage lists of decision-makers across Art, Production, Outsourcing, and Engineering departments at game studios worldwide.
• Identify and tag personas (e.g., Art Directors, Outsourcing Managers, Heads of Production) and map them to relevant service needs.
• Maintain the hygiene of our HubSpot CRM: tagging leads, updating contact records, ensuring correct stage assignment, and syncing campaign data.
• Design and execute outbound email sequences and multi-touch cadences in collaboration with Business Development.
• Build dashboards and reports to track campaign performance, engagement, and pipeline contribution.

Campaign Execution

• Support strategic email and LinkedIn outreach campaigns targeting studios of all sizes, from indie to AAA.
• Write, proof, and schedule outbound messages using templates aligned with client verticals or service lines (Cinematics, VFX, Environment, Characters, etc.).
• Align messaging to pain points and value propositions across regions (e.g., Japan, North America, Europe).
• Collaborate with marketing and operations teams to develop case studies, update portfolio links, and ensure outbound material is tailored and relevant.
• Coordinate updates to the website, product one-pagers, and outbound decks as needed.
• Monitor industry news and game releases to support opportunistic outreach campaigns.

Ideal Experience & Skills

• 3+ years in sales operations, demand generation, or lead research, preferably in games, media, or digital production services.
• Familiar with HubSpot and Sugar CRM, LinkedIn Sales Navigator, and at least one lead scraping or enrichment platform (e.g., Apollo, Snov.io).
• Strong organizational and project management skills; able to manage multiple campaigns and meet deadlines.
• Excellent written English and attention to detail, especially for outbound communications.
• Data-driven mindset with the ability to extract insights and optimize outreach performance.
• Self-starter who thrives in a fast-paced, remote-first global environment.
• Passion for games, storytelling, and helping creative teams succeed.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Sales, Marketing, and Business Development

Industries

• Computer Games

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