Sales & Marketing Manager

Senior Helpers Parent Account; Paducah (KY); On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

Performance-based incentives

Professional development

Supportive work environment

Job summary

Senior Helpers of West Kentucky in Paducah, KY is seeking a dynamic Sales & Marketing Manager to drive growth through effective sales strategies and community-focused marketing initiatives.

You will build referral networks, lead marketing campaigns, analyze market trends, and report on ROI, with opportunities for professional development and a supportive team environment.

Qualifications

• Proven experience in sales and marketing management.
• Strong knowledge of marketing strategies and sales techniques.
• Excellent communication and interpersonal skills.

Responsibilities

• Develop and implement sales strategies to achieve company growth objectives.
• Build and maintain strong relationships with referral sources and community partners.
• Develop and manage new referral sources through face-to-face meetings and networking.
• Contact and engage 8 to 10 referral sources daily to develop relationships and gain referrals.
• Analyze market trends and competitor activities to identify opportunities.
• Arrange presentations of Senior Helpers services at meetings in healthcare and senior-related organizations.
• Attend trade shows, conferences, and community networking events.
• Track and report on sales performance metrics and marketing ROI.

Skills

Sales Leadership

Marketing Strategy

Communication

Teamwork

Industry knowledge

Tools

CRM software

Marketing automation tools

Job description

Senior Helpers of West Kentucky is seeking a dynamic and results-driven Sales & Marketing Manager to join our team inPaducah, KY. This role is vital to driving business growth through effective sales strategies and marketing initiatives that promote our brand and services within the community.

Responsibilities

• Develop and implement sales strategies to achieve company growth objectives.
• Build and maintain strong relationships with referral sources and community partners
• Develop and manager new referral sources through face to face meetings, networking
• Contact and engage 8 to10 referral sources daily to develop relationships and gain referrals
• Analyze market trends and competitor activities to identify opportunities.
• Arrange presentations of Senior Helpers services at meetings in healthcare and senior-related organziations
• Attend trade shows, conferences, and community networking events
• Track and report on sales performance metrics and marketing ROI.

Requirements

• Proven experience in sales and marketing management.
• Strong knowledge of marketing strategies and sales techniques.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Familiarity with the senior care industry is a plus.
• Proficiency with CRM software and marketing tools.

Benefits

• Competitive salary and performance-based incentives.
• Opportunities for professional development and growth.
• Supportive and caring work environment.

About the Company

Senior Helpers of West Kentucky is dedicated to improving the quality of life for seniors and their families by providing reliable, compassionate in-home care services. We are committed to fostering a supportive and respectful atmosphere for both our clients and employees.