Sales Manager

Senior Helpers; West Hartford (CT); On-site; USD 75,000 - 120,000; Full time

Benefits offered by this job

Base salary + bonus

Health insurance

401(k)

Paid time off

Technology tools

Professional development

Career growth

Job summary

Senior Helpers is seeking an experienced Sales Manager to lead referral development and client growth across a multi-town territory in and around West Hartford. You will build relationships with hospitals, living communities, physician practices, VA, and home-health providers to drive qualified leads and convert assessments into starts.

You will spend the majority of time in the field, meeting referral sources, coordinating with leadership, and managing a sales pipeline to staff high-quality

Qualifications

• Bachelor's degree in marketing or related field and two years in marketing, sales, or business development in home care/healthcare
• Minimum of one year in homecare/healthcare industry developing and managing sales strategy
• Must have exceptional organizational and rapport-building skills and excellent follow-up
• Must possess excellent communication skills and ability to maintain relationships with prospects and referral sources

Responsibilities

• Develop and manage new referral sources through face-to-face meetings and networking
• Identify local influence centers to determine referral sources and build relationships
• Grow territory through referral development, outreach, and KPI tracking
• Coordinate digital marketing with leadership and manage marketing calendar
• Attend events, present services, and visit potential referral partners daily
• Maintain CRM and provide weekly activity reports and sales metrics
• Meet or exceed sales objectives and represent Senior Helpers professionally

Skills

Organizational skills

Rapport-building

Excellent follow-up

Communication skills

Active listener

Independent worker

Driving

Travel readiness

Education

Bachelor's degree in marketing or related field

Tools

Microsoft Word

Excel

PowerPoint

Internet

Outlook

Job description

Senior Helpers of West Hartford is seeking an experienced, results-driven Sales Manager to lead referral development and drive client growth in our expanding territory (Glastonbury, South Glastonbury, South Windsor, Manchester, Ellington, Vernon, Rockville, Tolland, and other surrounding towns).

This is a field-based sales leadership role for a proven healthcare or non-medical home care sales professional who knows how to build referral relationships, generate qualified leads, convert assessments into client starts, and grow recurring billable service hours. The Sales Manager will own the territory’s business-development strategy and be accountable for measurable growth.

Role Summary

The Sales Manager is responsible for growing Senior Helpers’ new territory through strategic referral development, community outreach, relationship management, lead generation, and sales conversion. This position builds and maintains relationships with hospitals, rehabilitation centers, skilled nursing facilities, assisted and independent living communities, physician practices, hospice and home health agencies, VA contacts, senior-service organizations, and other community influence centers.

The Sales Manager will spend the majority of their time in the field developing referral partnerships, representing Senior Helpers at events and presentations, managing an active sales pipeline, and working closely with the Owner and care team to turn referrals into consistently staffed, high-quality client care.

Reports to:

Owner

Primary Responsibilities (including, but not limited to):

• Analyze market conditions and trends, including, but not limited to, competitors and influence centers; the overall goal is to explore areas of business opportunity.
• Identify the local influence centers (hospitals, senior living communities, including independent, assisted, memory care, skilled nursing, rehabilitation, respite care, hospice, home health, physician practices, VA, and other related healthcare providers to determine referral sources and build lasting and meaningful relationships.
• Develop and manage new referral sources through face-to-face meetings, networking, and digital strategies.
• Coordinate and manage digital marketing functions with the direction and collaboration of leadership/owner.
• Organize daily networking and relationship-building tasks. Arrange presentations of Senior Helpers' services at meetings in healthcare and senior-related organizations.
• Personally visit and arrange meetings with people responsible for or in a position to refer clients. Contact and engage with 8 to 10 referral sources daily to build relationships and secure referrals.
• Utilize the monthly marketing calendar and plan to coordinate activities.
• Attend trade shows, conferences, and community networking events representing Senior Helpers' services. Network with others in the industry to develop additional referral sources.
• Assist in coordinating and managing various marketing and advertising methods, including social media, digital marketing, direct mail, and print ads, with assistance from the Franchisor's Marketing team.
• Maintain and manage a (CRM) Customer Relationship Management system.
• Develop and maintain weekly activity reports and track KPIs and marketing data.
• Meet or exceed sales objectives.
• Always represent the company with professionalism.
• Qualifications/Requirements
• Bachelor's degree in marketing or a related field and two years of related work experience in marketing, sales, and/or business development in home care, home health, or healthcare in lieu of degree
• Minimum of one year of experience in the homecare/healthcare industry developing and managing sales strategy
• Must have exceptional organizational and rapport-building skills and excellent follow-up; be an active listener and attentive to detail, as well as prioritize tasks in a changing environment.
• Must possess excellent communication skills. Ability to maintain consistent relationships with prospects and referral sources.
• Individual who is solutions-driven, motivated, and results-oriented to maximize growth potential.
• Ability to develop partnerships by gaining the commitment and buy-in of others.
• Understanding and adhering to SMART goals and other performance goals set by the supervisor.
• Proficiency in Microsoft Word, Excel, PowerPoint, Internet, and Outlook required.
• Ability to learn software programs quickly.
• Ability to work independently as well as be a positive member of the team.
• Must have a valid driver’s license with a good driving record and reliable transportation.
• Must be adaptable to traveling within the assigned territory. We are an independently owned and operated Senior Helpers franchised business. Through its franchisees, Senior Helpers is the nation's premier provider of in-home senior services, ranging from specialized care for those with dementia-related diseases, Alzheimer’s, and Parkinson's to companionship and hygiene/personal care, all to help individuals seeking support and assistance with daily activities. Founded in 2002 with a vision to help seniors age with dignity despite age-related illnesses and mobility challenges, Senior Helpers has over 300 combined franchised-corporate store businesses that have cared for tens of thousands of seniors. Senior Helpers' culture is based on strong core values, recognition of achievements, and respect.

Benefits:

• Competitive base salary plus monthly performance bonus opportunity
• Health insurance
• 401(k)
• Paid time off and paid holidays
• Company-provided technology and sales tools
• Professional development and industry networking opportunities
• Career-growth opportunity within an expanding home care organization

License/Certification:

Driver's License (Required)

Willingness to travel:

100% (Required)

Work Location: Primarily in the field

We are an equal opportunity employer and prohibit discrimination/harassment based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. We are a Drug-Free Workplace.