Marketing & Business Development Representative

Senior Helpers; Westminster (MD); On-site; USD 50,000 - 55,000; Full time

Benefits offered by this job

Paid Time Off

Employee Referral Bonus

Professional development and growth

Support from the Senior Helpers teams

Job summary

Senior Helpers of Westminster seeks an energetic Marketing & Business Development Representative to grow our presence across Carroll, Frederick, and Howard Counties. This role blends healthcare marketing, business development, and client intake, with a focus on turning relationships into referrals.

The ideal candidate is self-motivated, comfortable with cold outreach, and capable of sustaining 8–10 meaningful referral contacts daily while collaborating with operations to transition clients to

Qualifications

• Associate degree in marketing, business, healthcare, or related field, or ~3 years of related sales/marketing experience.
• Healthcare, home care, senior living, hospice, or medical sales experience preferred.
• Existing healthcare or senior-care referral relationships strongly preferred.
• Excellent communication and relationship-building skills.
• Proficiency with Microsoft Office and CRM systems.

Responsibilities

• Develop and maintain referral relationships with hospitals, rehab centers, elder-care organizations.
• Prospect for new business through cold calling, networking, in-person outreach, events, and relationship development.
• Personally visit and walk into new referral sources throughout the territory.
• Maintain 8-10 meaningful referral-source contacts or engagements per day.
• Follow up consistently with referral sources and convert relationships into qualified referrals.
• Generate and follow up on qualified prospective-client leads.
• Gather information about client needs, routines, preferences, mobility, ADLs, safety concerns, schedules, and caregiver requirements.
• Work closely with operations to ensure a smooth transition from consultation to care.
• Assist prospective clients through intake and start-of-care process.
• Develop new lead sources through meetings, networking, presentations, events, and outreach.
• Attend trade shows, networking events, healthcare events, and community programs.
• Conduct presentations and educational meetings regarding Senior Helpers services.
• Maintain CRM and document marketing activity, sources, leads, assessments, and outcomes.
• Maintain a monthly marketing calendar and territory plan.
• Track KPIs including referrals, assessments, new clients, conversion rates, recurring service hours, and business generated.
• Assist with social media, digital marketing, and community campaigns in collaboration with leadership.
• Monitor local competitors, market trends, and new business opportunities.

Skills

Prospecting

Networking

CRM management

Communication

Follow-up

Relationship-building

Education

Associate degree in marketing, business, healthcare, or related field

Tools

Microsoft Office

CRM software

Job description

Senior Helpers of Westminster | Full-Time

Senior Helpers of Westminster is seeking an energetic, relationship-driven Marketing & Business Development Representative to grow our presence throughout Carroll, Frederick, and Howard Counties.

Since 2002, Senior Helpers has been a national leader in professional in-home senior care. We help older adults remain safe, independent, and supported in the comfort of their own homes.

This position combines healthcare marketing, business development, community outreach, lead follow-up, and client intake/assessment responsibilities. The ideal candidate is a self-starter who is comfortable prospecting, cold calling, networking, walking into new referral sources, following up consistently, and turning relationships into referrals.

Responsibilities

• Develop and maintain referral relationships with hospitals, rehabilitation centers, assisted living, memory care, skilled nursing, hospice, home health, physician practices, social workers, case managers, elder-law professionals, VA resources, and other senior-care organizations.
• Prospect for new business through cold calling, in-person outreach, networking, community events, and direct relationship development.
• Personally visit and walk into new referral sources throughout the assigned territory.
• Maintain approximately 8-10 meaningful referral-source contacts or engagements per business day, based on territory needs.
• Follow up consistently with referral sources and work to convert professional relationships into qualified referrals.
• Generate and follow up on qualified prospective-client leads.
• Gather information regarding client needs, routines, preferences, mobility, ADLs, safety concerns, schedules, and caregiver requirements.
• Work closely with the operations team to ensure a smooth transition from consultation to care
• Assist prospective clients and families through the intake and start-of-care process.
• Develop new lead sources through face-to-face meetings, networking, presentations, community events, and strategic outreach.
• Attend trade shows, networking events, healthcare events, and community programs.
• Conduct presentations and educational meetings regarding Senior Helpers services.
• Maintain the CRM and accurately document marketing activity, referral sources, leads, assessments, follow-up, and outcomes.
• Maintain a monthly marketing calendar and territory plan.
• Track KPIs including referrals, assessments, new clients, conversion rates, recurring service hours, and business generated.
• Assist with social media, digital marketing, community campaigns, and other marketing initiatives in collaboration with leadership and the Senior Helpers marketing team.
• Monitor local competitors, market trends, and new business opportunities.

Qualifications

• Associate degree in marketing, business, healthcare, or related field or approximately three years of related sales, marketing, business development, home care, home health, or healthcare experience.
• Healthcare, home care, senior living, hospice, home health, or medical sales experience preferred.
• Existing healthcare or senior-care referral relationships are strongly preferred.
• Must be comfortable prospecting, cold calling, networking, walking into unfamiliar referral sources, asking for business, and following up repeatedly and professionally.
• Excellent communication, relationship-building, organization, and follow-up skills.
• Ability to turn professional relationships into qualified referrals and measurable business growth.
• Self-motivated, results-oriented, and able to work independently.
• Comfortable meeting with seniors and families and conducting client intake/service assessments.
• Ability to learn care needs, agency services, and when concerns must be escalated for nursing review.
• Proficiency with Microsoft Office and ability to quickly learn CRM and healthcare software.
• Valid driver's license, reliable transportation, and willingness to travel extensively throughout the territory.

Compensation & Benefits

• $50,000-$55,000 annual base salary, depending on experience
• Performance-based commission/incentive opportunity
• Paid Time Off
• Employee Referral Bonus
• Professional development and growth opportunities
• Support from the Senior Helpers local and national teams

What Success Looks Like

This is a results-driven position. Success is measured by more than the number of facilities visited.

Prospecting → Relationships → Qualified Referrals → Assessments → New Clients → Sustainable Growth

We are looking for someone who can confidently develop new business, build trusted community relationships, and help prospective clients and families successfully transition into Senior Helpers services.

Senior care, only better.

Senior Helpers of Westminster is an Equal Opportunity Employer. Duties and responsibilities may be modified as business needs evolve.