Sales & Marketing Manager — Senior Care Growth

Senior-Helpers-; Paducah (KY); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Competitive salary and incentives

Professional development and growth

Supportive work environment

Job summary

Senior Helpers of West Kentucky is seeking a dynamic Sales & Marketing Manager in Paducah, KY to drive growth through targeted sales strategies and marketing initiatives that raise awareness of our in-home senior care services.

You will build and nurture referral networks with healthcare providers and community partners, manage campaigns, analyze market trends, and report on sales performance to support a compassionate, client-focused growth plan.

Qualifications

• Proven experience in sales and marketing management.
• Strong knowledge of marketing strategies and sales techniques.
• Excellent communication and interpersonal skills.
• Familiarity with the senior care industry is a plus.

Responsibilities

• Develop and implement sales strategies to drive growth.
• Build and maintain relationships with referral sources.
• Develop and manage new referral sources through meetings and networking.
• Contact 8 to 10 referral sources daily.
• Analyze market trends and competitor activities.
• Arrange presentations at healthcare and senior organizations.
• Attend trade shows, conferences, and networking events.
• Track and report on sales performance and marketing ROI.

Skills

Sales management

Marketing strategy

CRM software

Communication

Teamwork

Tools

CRM software

Marketing tools

Job description

Senior Helpers of West Kentucky is seeking a dynamic Sales & Marketing Manager in Paducah, KY to drive growth through targeted sales strategies and marketing initiatives that raise awareness of our in-home senior care services.

You will build and nurture referral networks with healthcare providers and community partners, manage campaigns, analyze market trends, and report on sales performance to support a compassionate, client-focused growth plan.