CRM Specialist
Our client, a luxury accessories brand, is looking to add a CRM Specialist to its growing team. This role will be responsible for owning and evolving the company’s CRM ecosystem, serving as the central point of contact for platform management, reporting, and client engagement strategy. Working in close partnership with sales, marketing, and operations, the specialist will help shape a refined, data‑informed client journey that supports long‑term relationships and elevated service standards.
Base Pay Range
$50,000.00/yr – $65,000.00/yr
Compensation
$50,000–$65,000 base salary, plus medical, dental, and vision benefits.
Key Responsibilities
- Own the day‑to‑day management and ongoing optimization of the CRM platform, including system configuration and performance enhancements.
- Work closely with sales leadership to support pipeline visibility, lead tracking, follow‑up workflows, and consistent client engagement practices.
- Build and maintain dashboards, KPIs, and reporting to measure client behavior, conversion trends, and campaign effectiveness across email and SMS channels.
- Partner cross‑functionally with marketing and operations to ensure a cohesive customer experience from first interaction through ongoing retention.
- Plan and execute segmented email and SMS initiatives such as onboarding journeys, service reminders, back‑in‑stock notifications, milestone communications, and exclusive VIP releases; continuously test and refine performance.
- Safeguard data accuracy and compliance by overseeing deduplication, consent management, and client record integrity.
- Support advanced segmentation and personalization efforts for targeted client outreach and high‑value client programs.
- Create and maintain clear CRM documentation, SOPs, and training resources to support internal adoption and best practices.
Qualifications
- Minimum of 3 years of hands‑on CRM experience, preferably within luxury retail, fashion, jewelry, or premium service‑based businesses.
- Demonstrated experience supporting sales teams through CRM administration and process optimization.
- Strong command of CRM configuration, reporting, and user permissions.
- Experience connecting CRM platforms with marketing, e‑commerce, or digital tools.
- Highly analytical with strong attention to detail and data accuracy.
- Clear, confident communicator with the ability to collaborate across teams and train users at varying levels.
- Proactive, self‑directed professional who enjoys refining systems and driving continuous improvement.