Marketing Automation and CRM Specialist

neteffects; Missouri; On-site; USD 55,000 - 75,000; Full time

Job summary

neteffects is seeking a Marketing Automation and CRM Specialist for Microsoft Dynamics in Missouri. This role prioritizes B2B email marketing and lead generation through tailored nurture programs and automations.

The ideal candidate has experience with Microsoft Dynamics and can leverage analytics and A/B testing to enhance email effectiveness, driving better revenue outcomes for the company.

Qualifications

• Experience with Microsoft Dynamics is a significant advantage.
• Familiarity with HubSpot, Salesforce, or Marketo is transferable.
• Ability to apply analytics and conduct A/B testing.

Responsibilities

• Role focuses on B2B email marketing and lead generation.
• Design nurture programs tailored to buyer-journey stages.
• Create automations for various markets.

Skills

Microsoft Dynamics

B2B email marketing

A/B testing

HubSpot

Salesforce

Marketo

Job description

Marketing Automation and CRM Specialist - Microsoft Dynamics

Microsoft Dynamics & CRM

• Microsoft Dynamics used as primary system for marketing, sales, orders, and related operations.
• Experience with Microsoft Dynamics is a significant hiring advantage.
• Experience with HubSpot , Salesforce , or Marketo is transferable to Dynamics; candidates can learn the platform.
• Role focuses on B2B email marketing and lead generation.
• Designs nurture programs with behavior-triggered, one-to-one emails tailored to buyer-journey stage and market.
• Creates automations for markets with different sales cycles: ~1–2 weeks for parks/general entertainment and ~1 year for hospitals.
• Maintains baseline programs: monthly newsletters , prospect emails, and segmented sends; email currently contributes minimally to new-prospect acquisition and funnel progression.
• Applies analytics and A/B testing to inform subject lines and email calendars, collaborates with product marketing, and aims to convert email into a revenue driver .