Sales and Marketing Specialist

Modus Lights; United States; On-site; USD 55,000 - 90,000; Full time

Job summary

Modus Lights is seeking a dynamic Sales and Marketing Specialist to develop and execute marketing campaigns, drive lead generation, and support the sales team. You will manage CRM data, engage with prospects, and analyze campaign performance to optimize growth.

Ideal candidates have a Bachelor's degree, 2+ years in sales/marketing, and a proven sales track record. Strong written and verbal skills, and familiarity with CRM platforms like HubSpot and Salesforce are essential.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 2+ years of experience in sales, marketing, or a related role.
• Proven track record of meeting or exceeding sales targets.
• Strong understanding of marketing principles, digital marketing tools, and CRM platforms (HubSpot, Salesforce).
• Excellent written and verbal communication skills.
• Self-motivated, organized, and able to work both independently and as part of a team.
• Knowledge of SEO/SEM, email marketing, and content creation

Responsibilities

• Develop and execute marketing campaigns across digital and traditional platforms to support brand awareness and lead generation.
• Identify new business opportunities through market research and competitor analysis.
• Engage with prospective clients through cold calls, emails, social media, and in-person meetings.
• Support the sales team with promotional materials, presentations, and proposal development.
• Collaborate with cross-functional teams to align marketing efforts with sales objectives.
• Analyze campaign performance and sales data to optimize future strategies.
• Manage CRM system and maintain accurate records of client interactions and pipeline activities.
• Attend industry events, trade shows, and networking opportunities to promote the brand

Skills

Communication skills

Sales targets

Digital marketing

CRM proficiency

Education

Bachelor's degree

Tools

HubSpot

Salesforce

SEO/SEM

Job description

We are seeking a dynamic and results-driven Sales and Marketing Specialist to join our team. The ideal candidate will be responsible for developing and implementing marketing strategies, generating leads, nurturing client relationships, and driving sales growth. This role requires a creative thinker with a strong commercial mindset and excellent communication skills.

Key Responsibilities:

Develop and execute marketing campaigns across digital and traditional platforms to support brand awareness and lead generation.

Identify new business opportunities through market research and competitor analysis.

Engage with prospective clients through cold calls, emails, social media, and in-person meetings.

Support the sales team with promotional materials, presentations, and proposal development.

Collaborate with cross-functional teams to align marketing efforts with sales objectives.

Analyze campaign performance and sales data to optimize future strategies.

Manage CRM system and maintain accurate records of client interactions and pipeline activities.

Attend industry events, trade shows, and networking opportunities to promote the brand.

Qualifications:

Bachelor’s degree in Marketing, Business, or a related field.

2+ years of experience in sales, marketing, or a related role.

Proven track record of meeting or exceeding sales targets.

Strong understanding of marketing principles, digital marketing tools, and CRM platforms (e.g., HubSpot, Salesforce).

Excellent written and verbal communication skills.

Self-motivated, organized, and able to work both independently and as part of a team.

Knowledge of SEO/SEM, email marketing, and content creation

Job Type: Full-time Location: Remote If you are passionate about Sales and Marketing Specialistand eager to contribute to a growing organization, we’d love to hear from you!