Salesforce Marketing cloud Architect

Business Needs Inc.; Dearborn Heights (MI); On-site; USD 90,000 - 120,000; Full time

Job summary

A leading technology consultancy in Dearborn Heights is seeking a Salesforce Marketing Cloud Architect to manage and architect customer relationship management for B2B clients. This role involves designing user journeys, driving account-based marketing strategies, and executing marketing campaigns using Salesforce tools. The ideal candidate will have 3-5 years of experience in digital marketing and proficiency in HTML, CSS, AMPScript, and SQL. This position is full-time, on-site with a focus on real-time data interaction and optimization.

Qualifications

• 3-5 years of experience in customer centric digital marketing and marketing automation.
• Hands on proficiency with Salesforce Marketing Cloud (Journey Builder, Automation Studio).
• Technical proficiency in HTML, CSS, AMPScript, and SQL.

Responsibilities

• Architect B2B customer journeys and implement audience centric strategies.
• Build and execute complex automated campaigns using Salesforce Marketing Cloud.
• Collaborate with sales teams to develop account based marketing strategies.

Skills

Customer centric digital marketing

Marketing automation

B2B CRM

Salesforce Marketing Cloud

ABM strategies

Education

Bachelor's degree in Marketing, Business, Information Systems

Tools

Salesforce Marketing Cloud

HTML

CSS

AMPScript

SQL

Job description

Salesforce Marketing cloud Architect

Location: Dearborn, MI (5 Days/week Onsite)

Duration: Long Term Contract

Job Description

Commercial CRM Specialist who is ready to wear multiple hats: Strategist, Technologist, and Marketer.

You will own the full lifecycle of customer relationship management for our B2B clients. You won't just be launching campaigns; you will be architecting the data and journeys that connect our commercial fleet customers to our suite of services (Telematics, Charging, Software). You will work at the intersection of sales, marketing, and data to deliver world class experiences

What You all Do

Architect B2B Customer Journeys: Design and implement audience centric journeys across the full lifecycle from lead acquisition and nurturing to onboarding, cross sell/upsell, and win back. You will ensure the right message reaches the right stakeholder (Fleet Manager vs. Driver) at the right time

Technical Campaign Execution: Build and execute complex automated campaigns using Salesforce Marketing Cloud, Sales Cloud, and Data Cloud. You will utilize HTML, CSS, AMPScript, and SQL to develop dynamic, templated messaging and troubleshoot campaign assets.

Drive Account Based Marketing (ABM): Collaborate with Sales teams to develop ABM strategies within Salesforce, targeting high value accounts with tailored messaging that supports sales conver

Master the Data Architecture: You will manage the complexities of B2B data relationships (one to many, company to employees, company to vehicles) and define data triggers for always on campaigns.

Optimize & Iterate: Embrace a "test and learn" mindset. You will analyze customer signals with our analytics teams (GDIA) to optimize open rates, clicks, and conversions, continuously refining our segmentation and creative approach.

Skills

Bachelors degree in Marketing, Business, Information Systems, or equivalent experience.

3-5 years of experience in customer centric digital marketing and marketing automation, with a specific focus on B2B CRM.

Hands on proficiency with Salesforce Marketing Cloud (Journey Builder, Automation Studio), Sales Cloud, and Data Cloud.

Technical proficiency in HTML, CSS, AMPScript, and SQL for campaign customization and data segmentation.

Previous experience in Automotive or B2B marketing.