Sales Operations Manager

The Sliding Door Company; West Chatsworth (CA); On-site; USD 100,000 - 120,000; Full time

Job summary

The Sliding Door Company is seeking a Sales Operations Manager in California to lead lead generation and sales support, manage a team, and optimize CRM and pipelines. You will coordinate campaigns, track performance, and drive process improvements in a fast-moving environment.

This hands-on leadership role requires strong analytics, cross-functional collaboration, and a track record of scaling sales operations. Base salary is competitive with market norms.

Qualifications

• 4+ years of progressive experience in sales operations, lead generation, or inside sales management.
• Strong data analytics skills and ability to build scalable processes.
• Exceptional communication, leadership, and collaboration capabilities.
• Proficiency with CRM systems (Salesforce, HubSpot, Zoho or similar).

Responsibilities

• Lead and mentor a team of lead generation and sales support reps.
• Oversee lead research, qualify leads, and maintain pipeline integrity.
• Coordinate follow-up with sales and monitor pipeline progression.
• Plan and execute outbound sales campaigns and campaigns performance.
• Produce regular reports on lead gen, pipeline health, and KPIs.
• Identify automation opportunities to improve efficiency and visibility.

Skills

Sales operations

Lead generation

Team leadership

CRM analytics

Sales forecasting

Process improvement

Tools

Salesforce

HubSpot

Zoho

Job description

Position Overview

The Sales Operations Manager is responsible for overseeing the company's lead generation and sales support functions. This role manages a team of sales support reps. responsible for identifying and qualifying leads, maintaining CRM and pipeline integrity, coordinating follow-up activities with the sales team, and launching proactive sales campaigns.

This is a hands-on role combining team leadership, operational management, sales process coordination, and business development support. The ideal candidate is highly organized, data-driven, proactive, and capable of building scalable processes in a fast-paced entrepreneurial environment.

Key Responsibilities

Team Leadership & Oversight

• Manage and mentor a team of lead generation and sales support representatives.
• Establish daily and weekly performance metrics for lead sourcing, qualification, follow-up, and pipeline activity.
• Foster a culture of accountability, responsiveness, and continuous improvement.
• Proficiently mastering our product line, CRM, and internal systems, enabling effective training and knowledge transfer.

Lead Generation & Pipeline Management

• Oversee lead research activities across multiple platforms and databases.
• Ensure consistent flow of qualified leads to the sales organization.
• Maintain CRM accuracy and ensure proper tracking of all leads, opportunities, and customer interactions.
• Monitor lead conversion rates and pipeline progression.

Sales Coordination & Follow-Up

• Coordinate closely with the sales team to ensure timely outreach and follow-up on incoming and outbound leads.
• Track sales activity and ensuring opportunities are progressing through the pipeline.
• Help identify stalled opportunities and recommend re-engagement strategies.

Sales Campaign Execution

• Direct research and lead generation efforts using platforms like Construct Connect, Dodge, and ZoomInfo.

• Develop and launch outbound sales campaigns targeting key industries, customer segments, and strategic opportunities.
• Coordinate email outreach, prospecting initiatives, and lead nurturing campaigns.
• Analyze campaign performance and optimize messaging, targeting, and conversion rates.

Reporting & Analytics

• Produce regular reports on lead generation performance, pipeline health, campaign effectiveness, and sales activity.
• Provide actionable insights to leadership regarding trends, opportunities, and operational improvements.
• Monitor KPIs including lead volume, response time, conversion rates, and sales pipeline metrics.

Process Improvement

• Build and improve scalable lead management and sales support processes.
• Implement best practices for CRM usage, reporting, and sales workflow management.
• Identify automation opportunities to improve efficiency and visibility.

Qualifications

• 4+ years of progressive experience in sales operations, sales support, lead generation, business development, or inside sales management, preferably within the building materials sector.
• Deep expertise in sales process management and data analytics.
• Exceptional communication, leadership, and management skills change.
• Strong MS Applications and CRM experience (Salesforce, HubSpot, Zoho, or similar).
• Strong analytical and problem-solving abilities.
• Comfortable operating in a fast-moving company environment.

Preferred Experience

• Experience with outbound sales campaigns and prospecting tools.
• Familiarity with platforms such as ZoomInfo, LinkedIn Sales Navigator, Apollo, or similar tools.
• Experience building reporting dashboards and sales tracking systems.

Compensation:

• Base Salary: $100-120k(Based on experience)