Sales Manager - RideNow Austin

ridenowpowersports; Austin (TX); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Benefits package (health, dental, and

Job summary

RideNow Powersports in Austin, TX seeks an experienced Sales Manager to lead dealership sales strategy across showroom and digital channels. You will desk deals, control pricing, coach staff, and ensure profitable, compliant processes from lead to delivery.

This hands-on role requires leadership presence, high-velocity execution, and the ability to close deals while growing the sales team. Prior powersports or automotive leadership and CRM/digital retail tools experience are preferred.

Qualifications

• 2–5 years of sales leadership experience in powersports, automotive, or RV.
• Prior experience as a Sales Manager.
• Strong understanding of sales processes, desking, and closing techniques.
• Experience working with CRM systems and digital retail tools.

Responsibilities

• Manage daily sales floor operations and customer flow.
• Execute and enforce the dealership sales process from lead to delivery.
• Desk deals, structure pricing, and support closing efforts.
• Coach, train, and motivate sales consultants through role play and real-time feedback.
• Hold accountable processes daily with the Floor Managers.
• Partner with F&I to maximize PUS and product penetration.
• Monitor inventory availability, aging, and presentation.
• Conduct daily sales huddles and performance reviews.
• Ensure accurate CRM usage, deal documentation, and compliance.
• Support promotional events, OEM programs, and seasonal initiatives.
• Address customer concerns and escalations as needed.

Skills

Sales leadership

Desking

CRM experience

Coaching

Communication

Organization

Tools

CRM software

Digital retail tools

Job description

Location: Austin, Texas (High-Volume Powersports Store)
Reports To: General Sales Manager / General Manager
Employment Type: Full-Time

Position Summary

Powersports Sales Management Experience is Required.

The Sales Manager is responsible for executing the dealership’s sales strategy through disciplined deal desking, pricing control, and process execution across showroom and digital channels. This role is hands-on and highly transactional, requiring strong command of the desking process, deal structure, and real-time coaching to drive volume, gross, and customer experience in a high-velocity environment. The Sales Manager owns the deal flow from first pencil to final approval, ensuring consistency, profitability, and compliance while developing the sales team’s skills and accountability.

The Sales Managers also execute the dealership’s sales process on the floor and partnering with the digital channel, driving daily sales activity, and coaching the sales team to achieve volume, gross, and customer experience objectives. This role is highly hands-on and requires strong leadership presence, process discipline, and the ability to close deals while developing people.

Key Responsibilities

• Manage daily sales floor operations and customer flow
• Execute and enforce the dealership sales process from lead to delivery
• Desk deals, structure pricing, and support closing efforts
• Coach, train, and motivate sales consultants through role play and real-time feedback
• Hold accountable processes daily with the Floor Managers
• Partner with F&I to maximize PUS and product penetration
• Monitor inventory availability, aging, and presentation
• Conduct daily sales huddles and performance reviews
• Ensure accurate CRM usage, deal documentation, and compliance
• Support promotional events, OEM programs, and seasonal initiatives
• Address customer concerns and escalations as needed
  

Required Qualifications

• 2–5 years of sales leadership experience in powersports, automotive, or RV
• Prior experience as a Sales Manager
• Strong understanding of sales processes, desking, and closing techniques
• Experience working with CRM systems and digital retail tools
• Proven ability to coach, hold accountability, and drive performance
• Must be able tofrequently bend, kneel, crouch, and reach to perform job duties.
• Strong communication, organization, and time-management skills

Preferred Qualifications

• High-volume dealership experience
• Powersports industry experience
• Experience with digital retailing and internet sales operations
• Strong track record of customer satisfaction and retention

Performance Metrics

• Sales volume (new & pre-owned)
• Gross profit per unit (GPU)
• Showroom Appointment set/show/sold ratios
• CRM compliance and activity
• F&I product penetration
• Sales team productivity and closing ratio

Compensation & Benefits

• Competitive base salary
• Performance-based commission structure
• Benefits package (health, dental, vision, 401k, PTO)
• Relocation assistance (if applicable)
• Employer-Paid Life and Short-Term Disability Insurance
• Employee discounts on products and services
• Opportunities for growth

All applicants must pass a pre-employment background check and MVR screening to be eligible for employment.

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