The Sales Manager owns sales performance across Sky Heating, AC, Plumbing & Electrical. This role leads the HVAC sales team, the Comfort Advisors, day to day, and coaches the Plumbing and Electrical teams to make sure their sales performance runs well. The Sales Manager is responsible for the sales process for the entire location, including average ticket, close rate, revenue generation, lead conversion, and membership or maintenance agreement attach rate across all trades.
This is a hands-on, in-market role. You are expected to be out with reps in the field, running ride-alongs and live coaching, not managing from behind a desk.
Reports to: General Manager, Sky Heating, AC, Plumbing & Electrical
Direct Reports: Comfort Advisors and sales staff at Sky
Travel: Local, within Sky's service area
Key Responsibilities
- Lead, coach, and develop the HVAC sales team, the Comfort Advisors, to consistently meet and exceed sales goals
- Coach and manage sales performance across Plumbing and Electrical to make sure results hold up alongside HVAC
- Own the sales process for the entire location, including daily sales activity, performance, accountability, and results across all trades
- Be in the field with reps, running ride-alongs and live coaching, not just debriefing after the fact
- Conduct regular one on ones and coaching sessions with direct reports
- Review sales opportunities and help team members overcome objections and improve close rate
- Establish clear expectations and hold the sales team accountable for results
- Analyze sales reports and trends to identify opportunities for growth
- Stay current on product offerings, financing options, and trends across HVAC, Plumbing, and Electrical
- Maintain strong customer relationships and resolve escalated sales concerns
INFORM Adoption and Standards
- Drive adoption of INFORM, our customer engagement framework, and reinforce coaching standards across the location
- Certify sales team members against current playbooks and reinforce standards day to day
- Flag adoption or performance gaps to leadership
Talent and Team Building
- Recruit, interview, onboard, and train new sales team members
- Own performance management for direct reports, including corrective action and termination decisions, in partnership with HR
- Build bench strength and succession coverage across sales roles
Performance Metrics
- Revenue attainment against target, across all trades
- Close rate and average ticket, across all trades
- Lead conversion rate
- Membership or maintenance agreement attach rate
- INFORM adoption and coaching cadence completion
Qualifications
- 3+ years of sales management experience in home services, with HVAC required
- Direct people management experience, hiring through termination
- Demonstrated ability to manage sales KPIs and drive results across a multi-trade team
- Experience with ServiceTitan or a comparable CRM or FSM required
- Strong communication and coaching skills, comfortable holding a team accountable while providing meaningful coaching and support
- Valid driver's license and reliable transportation
Preferred Qualifications
- Plumbing or electrical trade exposure, not required
- Prior experience in a PE-backed or multi-location home services platform
- Experience managing sales performance across more than one trade
Compensation
- Base salary: $85,000 to $105,000, depending on experience
- Performance bonus: up to 50 percent of base, paid quarterly, tied to revenue and margin attainment
- Total target compensation: $127,500 to $157,500