Sales Manager
Position Overview
We are seeking an experienced Sales Manager to lead, coach, and develop a team of sales professionals within a residential home services environment. This position will serve as a key point of contact for improving sales performance, implementing sales initiatives, and driving revenue growth.
The ideal candidate has a strong background in HVAC or home service sales leadership, understands residential sales cycles and customer behavior, and is comfortable managing performance through key sales metrics. This is a hands-on leadership role requiring strong coaching skills, urgency, accountability, and a results-oriented approach.
Key Responsibilities
Sales Leadership & Team Development
- Lead, coach, manage, and develop Comfort Advisors, Sales Technicians, Sewer Sales professionals, and other sales-related team members.
- Provide ongoing coaching, feedback, and performance guidance to improve individual and team results.
- Establish clear performance expectations and hold team members accountable for achieving sales objectives.
- Lead by example through a hands-on management approach and consistent presence with the sales team.
- Identify performance gaps and develop strategies to address them.
Sales Performance & KPI Management
- Monitor key sales performance metrics, including close rate, average ticket, margin, revenue, and other applicable KPIs.
- Analyze performance data to identify trends, opportunities, and areas requiring improvement.
- Implement strategies to improve sales conversion, profitability, and overall team performance.
- Maintain a strong focus on achieving sales goals and maximizing every qualified sales opportunity.
Call-by-Call Management
- Implement and manage a Call-by-Call management process to ensure leads are addressed and worked in real time.
- Monitor sales activity and lead follow-up throughout the day.
- Provide immediate coaching and direction when opportunities arise.
- Ensure sales professionals are consistently engaged with available opportunities.
Cross-Functional Collaboration
- Partner with installation, service, marketing, and other operational teams to support seamless execution from lead generation through job completion.
- Communicate sales priorities and performance trends to relevant stakeholders.
- Help identify and resolve issues that may impact the customer experience or sales process.
- Support alignment between sales and operations to ensure a smooth customer journey.
Sales Training & Technology
- Utilize AI-powered tools, including RillaVoice or similar platforms, to support real-time sales training, coaching, and performance improvement.
- Use available technology and performance data to identify coaching opportunities.
- Develop and reinforce sales techniques, processes, and best practices.
Required Qualifications
- 3 years of experience in HVAC, home services, or a related residential sales environment.
- 3 years of sales leadership or management experience.
- Proven track record of improving team performance and driving revenue growth.
- Strong coaching, leadership, and communication skills.
- Deep understanding of residential sales cycles and customer behavior.
- Experience managing sales teams in a KPI-driven environment.
- Ability to analyze sales metrics and translate performance data into actionable improvements.
- Strong sense of urgency, accountability, and follow-through.
- Ability to work effectively in a fast-paced, results-oriented environment.
Preferred Qualifications
- Experience leading Comfort Advisors, Sales Technicians, Sewer Sales professionals, or similar home service sales teams.
- Experience using AI-powered sales coaching and training tools such as RillaVoice.
- Experience implementing real-time lead management or Call-by-Call management processes.
- Strong understanding of residential HVAC and home service sales.
- Experience collaborating closely with installation, service, and marketing teams.