Sales Manager

Encore Technologies; Northern (KY); Hybrid; USD 90,000 - 140,000; Full time

Job summary

Encore Technologies, a fast-growing US-based functional beverage brand, is seeking a Sales Manager to run its retail department end to end. You’ll own broker and retail strategy, expand market presence, and drive growth with national and regional chains.

You’ll build relationships, manage pricing and promotions, track performance, and collaborate with Marketing, Operations, and Finance to align inventory and forecasts in a high-growth, founder-led environment.

Qualifications

• 5+ years of sales leadership in supplements, superfoods, or functional wellness.
• Proven ability to manage broker relationships and secure placements with national/regional chains.
• Experience opening new retail accounts and driving growth.
• Understanding pricing, margins, trade spend, and retail economics.
• Comfort in a high-growth, founder-led environment.

Responsibilities

• Build and manage broker relationships to drive new retail placements and expand market presence.
• Own retail sell-in strategy, pricing discussions, and promotional alignment across regional and national accounts.
• Develop and execute sales strategies to hit revenue targets, and support new product launches with clear go-to-market plans.
• Track sales metrics, retail velocity, distribution, and reorder rates, then adjust strategy and forecast for leadership.
• Partner cross-functionally with Marketing, Operations, and Finance to align inventory, promotions, and forecasts.

Skills

Sales leadership

Broker relationships

Retail strategy

New retail accounts

Job description

What we’re looking for

A fast-growing US-based functional beverage brand is hiring a Sales Manager to essentially run its entire retail department. With nationwide placement in a major national retailer already live and more chains on the way, you’ll own broker and retail strategy end to end, with a clear path to grow into a full Director title.

What you’ll be doing

• Build and manage broker relationships to drive new retail placements and expand market presence.
• Own retail sell-in strategy, pricing discussions, and promotional alignment across regional and national accounts.
• Develop and execute sales strategies to hit revenue targets, and support new product launches with clear go-to-market plans.
• Track sales metrics, retail velocity, distribution, and reorder rates, then adjust strategy and forecast for leadership.
• Partner cross-functionally with Marketing, Operations, and Finance to align inventory, promotions, and forecasts.

Requirements

• 5+ years of sales leadership experience in supplements, superfoods, or functional wellness.
• A proven track record managing broker relationships and securing placements with national and regional retail chains.
• Demonstrated success opening new retail accounts and driving sustained growth.
• Direct experience supporting or launching beverage products (functional beverages or healthy sodas a strong plus).
• A solid grasp of pricing, margins, trade spend, and retail economics.
• Comfort operating in a high-growth, founder-led environment.

Nice to have

• Established relationships with key brokers and retail buyers.
• Experience building and mentoring a sales team from the ground up.