Sales Manager

Betten Auto Group; Muskegon (MI); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Competitive salary

Health Insurance

Dental Insurance

Vision Insurance

401(k) match

Paid Time Off

Employee Discounts

Job summary

Hireology is seeking a Sales Manager - Honda, Pre-Owned to lead the dealership's automotive sales team, recruit and coach consultants, and drive targets while delivering exceptional customer experiences.

You will develop sales strategies, monitor performance metrics, manage customer relationships, and work with inventory and market analysis to keep pricing and stock aligned with demand; CRM proficiency is essential.

Qualifications

• Minimum of 3–5 years in automotive sales with at least 1 year in a management role.
• Bachelor’s degree in Business Administration, Marketing, or related field preferred.
• Strong leadership, communication, and interpersonal skills.

Responsibilities

• Lead and mentor a team of sales consultants to meet and exceed goals.
• Develop and implement sales strategies to achieve monthly and annual targets.
• Foster high levels of customer service and build long-term relationships with customers.
• Collaborate with inventory and market analytics to optimize stock and pricing.
• Prepare regular sales reports, forecasts, and analyses for management.

Skills

Leadership

Team management

Communication

Negotiation

CRM proficiency

Analytical thinking

Education

Bachelor's degree in Business Administration/Marketing or related

Tools

CRM software

Sales management tools

Job description

Position Overview

Sales Manager - Honda, Pre-Owned

The Automotive Sales Manager is responsible for leading and overseeing the sales department of the dealership. This role involves managing a team of sales professionals, developing and implementing effective sales strategies, ensuring exceptional customer service, and achieving sales targets to drive dealership profitability.

Key Responsibilities

• Sales Leadership & Team Management

  • Recruit, train, and mentor a team of sales consultants to meet and exceed sales goals.

  • Conduct regular performance evaluations and provide constructive feedback.

  • Foster a positive and motivating work environment to enhance team performance.

Sales Strategy & Performance

• • Develop and implement sales strategies to achieve monthly and annual sales targets.

  • Monitor and analyze sales metrics to identify areas for improvement and adjust strategies accordingly.

  • Lead by example in customer interactions and sales processes.

• Customer Relationship Management

  • Ensure high levels of customer satisfaction through exceptional service and timely resolution of issues.

  • Build and maintain long-term relationships with customers to encourage repeat business and referrals.

• Inventory & Market Analysis

  • Collaborate with the inventory team to ensure optimal stock levels that align with customer demand.

  • Stay informed about industry trends, competitor activities, and market conditions to adjust sales strategies effectively.

• Collaboration & Reporting

  • Work closely with the General Manager and other departments to align sales objectives with overall dealership goals.

  • Prepare and present regular sales reports, forecasts, and analyses to dealership management.

Qualifications

• Experience & Education

  • Minimum of 3–5 years of experience in automotive sales, with at least 1 year in a management or leadership role.

  • Bachelor’s degree in Business Administration, Marketing, or a related field is preferred.

• Skills & Competencies

  • Strong leadership and team management abilities.

  • Excellent communication, negotiation, and interpersonal skills.

  • Proficiency in CRM software and sales management tools.

  • Analytical mindset with the ability to interpret sales data and market trends.

  • In-depth knowledge of automotive products and financing options.

• Personal Attributes

  • Customer-focused with a commitment to delivering exceptional service.

  • Results-driven with a strong work ethic and attention to detail.

  • Adaptable and resilient in a fast-paced, dynamic environment.

Compensation & Benefits

• Competitive salary with performance-based incentives.

• Health, dental, and vision insurance options.

• 401(k) retirement plan with a potentialcompany match.

• Paid time off and holiday benefits.

• Employee discounts on vehicle purchases and services.