Sales Manager

Cannonrecruit; Manassas (VA); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Competitive pay

Performance incentives

Career advancement

Training and development

On-site role

Job summary

Confidential is seeking a Sales Manager to lead, coach, and develop a high-performing sales team in the decking and outdoor living industry. This hands-on leader will drive revenue growth and refine processes while strengthening relationships with homeowners, contractors, and referral partners from initial consultation through project completion.

The ideal candidate brings field experience in residential construction or building products, strong leadership and communication skills, and

Qualifications

• Proven experience as a Sales Manager or in a senior sales role.
• Experience in decking, outdoor living, or home improvement preferred.
• History of meeting or exceeding sales goals.
• Strong coaching, communication, negotiation, and presentation skills.
• Ability to use CRM, manage a sales pipeline, and analyze activity.

Responsibilities

• Lead, motivate, and hold the sales team accountable for meeting and exceeding sales goals.
• Recruit, onboard, train, and mentor new sales representatives.
• Develop strategies to increase market share and close rates.
• Review pipeline activity, follow-up, conversion rates, and KPIs.
• Conduct ride-alongs, meetings, and coaching conversations.
• Support reps with estimating, presentations, objections, and deal strategy.
• Build relationships with homeowners, contractors, and partners.
• Ensure clear communication and professional service throughout the sales process.
• Collaborate with operations, design, and project management for a seamless experience.
• Prepare forecasts and performance reports for leadership.
• Stay informed on local market conditions and industry trends.

Skills

Leadership

Coaching

Communication

Negotiation

Presentation

CRM

Pipeline management

Analytics

Tools

CRM software

Job description

Confidential: Sales Manager

Industry: Decking and Outdoor Living Construction

Location: On-Site

Compensation: $60,000 to $80,000 annually, plus performance incentives

About the Opportunity

A growing company in the decking and outdoor living industry is seeking an experienced Sales Manager to lead, coach, and develop a high-performing sales team. This role is ideal for a hands-on sales leader who understands residential construction, home improvement, or building products and enjoys helping representatives convert leads into satisfied customers.

The Sales Manager will play a key role in driving revenue growth, improving sales processes, and strengthening relationships with homeowners, contractors, builders, and referral partners. The right candidate will bring strong leadership ability, practical field experience, and a commitment to creating an excellent customer experience from the first consultation through project completion.

Success in this role requires visibility in the field, consistent follow-up, and the ability to balance sales urgency with quality workmanship. The Sales Manager should be comfortable inspecting job sites, discussing product options, reinforcing pricing discipline, and helping the team communicate value clearly. Candidates who enjoy building systems, improving accountability, and celebrating team wins will be especially well suited in a competitive, service-driven construction market every day.

Key Responsibilities

• Lead, motivate, and hold the sales team accountable for meeting and exceeding monthly and annual sales goals.
• Recruit, onboard, train, and mentor new sales representatives.
• Develop sales strategies that increase market share, improve close rates, and support profitable growth.
• Review pipeline activity, lead follow-up, conversion rates, and key performance metrics.
• Conduct ride-alongs, sales meetings, role-playing sessions, and one-on-one coaching conversations.
• Support representatives with estimating, presentations, objection handling, and deal strategy.
• Build and maintain strong relationships with homeowners, builders, contractors, real estate professionals, and strategic partners.
• Ensure every customer receives clear communication, accurate expectations, and professional service throughout the sales process.
• Collaborate with operations, design, and project management teams to deliver a seamless customer experience.
• Prepare sales forecasts, performance reports, and updates for company leadership.
• Stay informed on local market conditions, competitors, product trends, and industry best practices.

Qualifications

• Previous experience as a Sales Manager, Sales Supervisor, Team Lead, or Senior Sales Representative.
• Experience in decking, fencing, outdoor living, construction, remodeling, roofing, windows, siding, landscaping, or another home improvement field is highly preferred.
• Proven history of meeting or exceeding sales goals.
• Strong coaching, communication, negotiation, and presentation skills.
• Ability to use CRM systems, manage a pipeline, and analyze sales activity.
• Organized, self-motivated, accountable, and comfortable working in a fast-paced environment.
• Valid driver's license and reliable transportation.

What We Offer

• Competitive annual compensation of $60,000 to $80,000.
• Performance-based bonus and commission opportunities.
• Career advancement with a growing organization.
• Supportive leadership, ongoing training, and professional development.
• A full-time, on-site position with meaningful influence on team performance and company growth.

Equal Opportunity Employer.