Sales Manager

JJA.CO; California (MO); On-site; USD 90,000 - 120,000; Full time

Job summary

JJA.CO in Los Angeles is seeking a hands-on Sales Director to directly manage our hardware-focused B2B sales team of eight reps.

You will coach, measure, and raise each rep’s performance, run weekly pipeline reviews, craft templates and cadences, and own KPI delivery. This role requires 6+ years leading quota-carrying teams, comfort with deep product detail, and a proven track record across industries.

Qualifications

• 6+ years leading quota-carrying B2B sales teams.
• Must have Hardware Sales experience.
• Track record of improving sales team performance across industries.
• Comfort with learning deep technical product detail and teaching others.

Responsibilities

• Directly manage, coach, and develop our sales team across both product lines as their day-to-day performance manager.
• Baseline each rep’s conversion rate and coach them to beat it.
• Run weekly one-on-one pipeline reviews in the CRM: board hygiene, stage accuracy, stalled-deal rescue, forecast honesty.
• Join live sales calls and review recordings; deliver specific, actionable coaching after each.
• Review rep emails, quotes, and proposals; build and enforce templates, talk tracks, and follow-up cadences that convert.
• Raise the team’s product knowledge: run trainings, certify reps on new products, close individual knowledge gaps.
• Build the repeat-business playbook and coach reps to execute it.
• Own the tracking and delivery of the sales department’s established KPIs, reporting results to the Director of Sales.
• Onboard and ramp new reps to productivity faster with a structured program.

Skills

Leadership

Hardware sales

CRM proficiency

Coaching

B2B sales

Forecasting

Tools

Pipedrive

Job description

Leading provider of enterprise drone and security technology solutions for public safety, industrial, and commercial customers. You’ll directly manage our sales team, currently 8 sales professionals across drone and security trailer lines (office and remote), with one mandate: make every one of them measurably better. This is not a strategy-from-a-distance job. You’ll be on their calls, in their inboxes, inside their CRM pipelines, and in the product weeds with them.

Your Three Numbers

• Team conversion rate: raise every rep’s conversion rate above their own six-month baseline. Each rep starts from a different number; you move each one up.
• Returning-customer revenue: existing customers order more often and at higher dollar values.
• Sales KPI attainment: our sales department has defined KPIs. You own tracking them and driving the results.

What You’ll Do

• Directly manage, coach, and develop our sales team across both product lines as their day-to-day performance manager.
• Baseline each rep’s conversion rate and coach them to beat it. Every rep starts from a different number; your job is to move each one up.
• Run weekly one-on-one pipeline reviews in the CRM: board hygiene, stage accuracy, stalled-deal rescue, forecast honesty.
• Join live sales calls and review recordings; deliver specific, actionable coaching after each.
• Review rep emails, quotes, and proposals; build and enforce templates, talk tracks, and follow-up cadences that convert.
• Raise the team’s product knowledge: run trainings, certify reps on new products, close individual knowledge gaps.
• Build the repeat-business playbook (account-review habits, reorder triggers, win-back outreach) and coach reps to execute it.
• Own the tracking and delivery of the sales department’s established KPIs, reporting results to the Director of Sales.
• Onboard and ramp new reps to productivity faster with a structured program.

What We’re Looking For

• 6+ years leading quota-carrying B2B sales teams, with documented rep-level improvement. Be ready to show before-and-after numbers.
• Must have Hardware Sales experience.
• A track record of improving sales team performance in two or more different industries or product categories. We are hiring your process, not your Rolodex.
• Personal success selling complex, high-ticket hardware. UAS/drone, security technology, or public-safety experience is a plus, not a requirement.
• CRM fluency: (Pipedrive preferred) you can diagnose a rep’s problems from their pipeline before you’ve heard a single call.
• A coach’s temperament: hands-on, direct, relentless about fundamentals, and genuinely invested in making other people better.
• Comfortable learning deep technical product detail and teaching it to others.
• Los Angeles-based; this role works from our office alongside the team.