Sales Manager

antonline; Atlanta (GA); On-site; USD 120,000 - 180,000; Full time

Job summary

antonline is seeking an experienced SMB Sales Manager to lead and grow our commercial technology sales efforts focused on commercial PCs, workstations, servers, storage, and data center solutions. You’ll build a high-performing sales team and drive pipeline generation with strategic vendor relationships.

The role involves closing opportunities across SMB and mid-market, leveraging Lenovo/HP/Dell ecosystems, and guiding bid processes and pricing programs.

Qualifications

• 5+ years in commercial technology sales or sales leadership.
• Experience selling PCs, workstations, servers, and storage.
• Strong familiarity with Lenovo, HP, Dell partner ecosystems.
• Understanding OEM bid processes, deal registration, and pricing programs.
• Proven ability to build pipeline and close B2B technology sales.
• Experience recruiting or mentoring sales teams; strong negotiation skills.

Responsibilities

• Build, lead, mentor, and scale an SMB-focused commercial sales team.
• Develop and execute sales strategies to grow revenue in PC and data center products.
• Generate and manage a healthy pipeline of new business opportunities.
• Drive outbound prospecting and establish lead development processes.
• Work with customers to identify tech needs and deliver solutions.
• Close complex commercial sales from prospecting to fulfillment.
• Maintain relationships with OEMs and distributors like Lenovo, HP, Dell.
• Navigate partner programs, certifications, deal registration, MDF, and bids.
• Collaborate with purchasing, operations, and marketing to maximize win rates.
• Assist with RFPs/RFQs/government bids and contracts.
• Analyze sales performance metrics and forecast pipeline activity.
• Identify expansion into SLED and public sector accounts.

Skills

Sales leadership

Commercial tech sales

PCs & servers

Laptops & storage

OEM partner ecosystems

Bid processes

Deal registration

Pricing programs

Channel partnerships

Negotiation skills

Team mentoring

Job description

About the Role

We are seeking an experienced SMB Sales Manager to lead and grow our commercial technology sales efforts focused on commercial PCs, workstations, servers, storage, and data center solutions. This individual will play a critical role in building and developing a high-performing sales team, driving pipeline generation, managing strategic vendor relationships, and closing opportunities across SMB and mid-market customers.

The ideal candidate has deep experience working with major OEMs including Lenovo, HP, and Dell Technologies and understands partner programs, bid processes, pricing structures, and channel dynamics. Experience selling into SLED (State, Local, and Education) accounts is a bonus.

Key Responsibilities

• Build, lead, mentor, and scale an SMB-focused commercial sales team
• Develop and execute sales strategies to grow revenue in commercial PC and data center product categories
• Generate and manage a healthy pipeline of new business opportunities
• Drive outbound prospecting efforts and establish lead development processes
• Work directly with customers to identify technology needs and deliver tailored solutions
• Manage and close complex commercial sales opportunities from prospecting through fulfillment
• Maintain strong relationships with OEM and distribution partners including Lenovo, HP, and Dell
• Navigate manufacturer partner programs, certifications, deal registration, MDF opportunities, and bid processes
• Collaborate with internal purchasing, operations, and marketing teams to maximize win rates and customer satisfaction
• Assist with RFPs, RFQs, government bids, and contract opportunities
• Analyze sales performance metrics and forecast pipeline activity
• Identify opportunities for expansion into SLED and public sector accounts

Qualifications

Required Experience

• 5+ years of experience in commercial technology sales or sales leadership
• Strong background selling:
• Commercial PCs and laptops
• Workstations
• Servers
• Storage
• Demonstrated experience with Lenovo, HP, and Dell partner ecosystems
• Understanding of:
• OEM bid processes
• Deal registration
• Distribution channels
• Pricing programs and rebates
• Commercial quoting workflows
• Proven ability to build pipeline and close B2B technology sales
• Experience recruiting, managing, or mentoring sales teams
• Strong negotiation and relationship-building skills

Preferred Qualifications

• Experience selling into SLED accounts
• Familiarity with public sector procurement vehicles and contracts
• Existing relationships within OEM, distributor, or reseller ecosystems
• Experience working for a VAR, reseller, MSP, distributor, or OEM partner organization
• Knowledge of financing/leasing programs and enterprise procurement processes
• Existing book of business preferences
• Specific distributor experience (e.g., Ingram Micro, TD SYNNEX, D&H Distributing)
• Entrepreneurial mindset with strong ownership mentality
• Highly organized and process-driven
• Comfortable operating in a fast-paced sales environment
• Strong communicator with executive presence
• Able to balance strategic planning with hands-on selling
• Passion for technology and building teams