Sales Lead

Lloyd Morgan China; Germany (OH); On-site; USD 127,000 - 197,000; Full time

Job summary

A fast-growing electronics brand is seeking an experienced Sales Lead for Germany to drive market expansion, build a national distribution network, and manage sales performance. The ideal candidate will have over 7 years of experience in consumer electronics or related sectors, strong knowledge of the German market, and proven negotiation skills. This full-time position offers the opportunity to establish key retail channels in Germany and collaborate with global teams.

Qualifications

• 7+ years of sales or GTM experience in 3C consumer electronics, mobile devices, or related FMCG sectors.
• Strong knowledge of the German market and established distribution channels.
• Proven track record of entering major offline retail channels.
• Proven track record entering major offline retail channels.
• Excellent communication and negotiation skills.
• Fluent in English and German.
• Results-driven with experience building businesses from the ground up.
• Team leadership experience.

Responsibilities

• Lead sales strategy and market expansion in Germany.
• Build and manage a national distribution network.
• Drive offline B2C channel entry, including bidding and negotiations.
• Manage key client relationships, channel incentives, retail execution, and in-store exposure.
• Develop localized brand and marketing strategies with global teams.
• Coordinate with product, supply chain, after-sales, and operations for market execution.

Skills

Sales strategy development

Market expansion

Negotiation skills

Team leadership

Channel management

Education

Bachelor’s degree or above

Job description

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We are a fast-growing consumer electronics brand specializing in mobile charging and smart energy technologies, with a strong presence on global e-commerce platforms. As part of our next growth phase, we are expanding into mainstream offline B2C retail channels in Germany.

We are looking for an experienced Sales Lead (Germany) to lead market expansion, build a nationwide B2C channel system, and take full ownership of local sales performance and P&L.

Key Responsibilities

• Lead sales strategy and market expansion in Germany, owning revenue growth and profitability.
• Build and manage a national distribution network across wholesalers, retailers, e-commerce platforms, and key accounts.
• Drive offline B2C channel entry, including bidding, negotiations, and contract signing.
• Manage key client relationships, channel incentives, retail execution, and in-store brand exposure to ensure strong sell-out performance.
• Develop and execute localized brand and marketing strategies in collaboration with global teams.
• Coordinate with product, supply chain, after-sales, and operations teams to ensure strong market execution.

Your Profile

• Bachelor’s degree or above.
• 7+ years of sales or GTM experience in 3C consumer electronics, mobile devices, or related FMCG sectors.
• Strong knowledge of the German market, with established distributor and retail channel resources, such as Saturn, MediaMarkt, Ceconomy.
• Proven track record of entering major offline retail channels.
• Excellent communication and negotiation skills.
• Fluent in English and German.
• Results-driven, resilient, and experienced in building businesses from the ground up.
• Team leadership experience.

Seniority level: Director

Employment type: Full-time

Industries: Retail Appliances, Electrical, and Electronic Equipment and Retail