Sales Enablement Specialist

Work Place Options; Birmingham (AL); On-site; USD 105,000 - 125,000; Full time

Benefits offered by this job

401(k)

401(k) matching

Dental insurance

Employee assistance program

Health insurance

Life insurance

Paid time off

Referral program

Vision insurance

Job summary

Workplace Options in Birmingham, AL, is recruiting a Sales Enablement Specialist to support sales objectives in our business development division. You will research prospective employer groups, build targeted account lists, and schedule meetings with HR, benefits managers, CFOs, and business owners while maintaining a healthy pipeline of opportunities.

The role focuses on training, collateral development, and cross-functional collaboration with product, clinical, and marketing teams to translate

Qualifications

• Bachelor’s degree in business, marketing, communications, or related field.
• 3-5 years’ experience in sales enablement or similar role.
• Strong project management skills.
• Analytical mindset with ability to interpret data.
• Excellent communication and organization skills.
• Experience in group presentations/speaking.
• Desire to be office-based.
• Cooperative, self-starting, and goal-oriented attitude.

Responsibilities

• Develop and maintain sales collateral including case studies, whitepapers, one-pagers, and presentation decks.
• Create and deliver training programs on product features, benefits, competitive positioning, and industry trends.
• Build and manage a centralized repository of sales resources, templates, and tools.
• Conduct regular coaching sessions with sales reps to improve pitch effectiveness and closing techniques.
• Collaborate with product, clinical, and marketing teams to translate behavioral health solutions into compelling sales narratives.
• Develop industry-specific messaging and use cases for different customer segments (employers, health plans, providers).
• Create competitive intelligence summaries and battle cards.
• Maintain up-to-date pricing, packaging, and promotional documentation.
• Track enablement effectiveness through metrics like win rates, deal velocity, and rep productivity.
• Identify skill gaps and training needs within the sales team.
• Analyze sales feedback to inform positioning and messaging.
• Report on enablement ROI and suggest improvements.
• Partner with sales leadership to understand pipeline challenges.
• Work with Product Management to educate on new features.
• Liaise with Marketing to align messaging and assets.
• Support sales during product launches and GTM initiatives.

Skills

Sales enablement experience

Project management

Data interpretation

Excellent communication

Office-based work

Group presentations

Problem solving

Self-starter

Collaboration

Education

Bachelor’s degree in business/marketing/communications

Tools

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Microsoft Publisher

Job description

We know that finding a meaningful and rewarding job can be a long journey. Our goal is to make that process as easy as possible for you. Start your journey with us by browsing available jobs. At Workplace Options, we are committed to and are accountable for building a workplace where individuals feel empowered to bring their whole selves to work, free from judgment or fear of discrimination. We understand that having a diverse organization is only the beginning and it will require nurturing and care to thrive. We will continue to take action to ensure we achieve equitable and measurable outcomes. We strive to cultivate a space where diverse voices are not only heard but actively sought out and valued for the unique insights they bring. By embracing and promoting authenticity, we aim to build a vibrant and inclusive community that fosters collaboration, innovation, belonging and personal growth.

Nous savons que la recherche d'un emploi intéressant et gratifiant peut être un long parcours. Notre objectif est de rendre ce processus aussi facile que possible pour vous. Commencez votre parcours avec nous en consultant les offres d'emploi disponibles. Chez Workplace Options, nous nous engageons à construire un lieu de travail où les individus se sentent habilités à apporter leur entièreté au travail, sans jugement ni crainte de discrimination, et nous en sommes responsables. Nous comprenons qu'une organisation diversifiée n'est qu'un début et qu'elle aura besoin de soins et d'attention pour s'épanouir. Nous continuerons à prendre des mesures pour obtenir des résultats équitables et mesurables. Nous nous efforçons de cultiver un espace où les différentes voix sont non seulement entendues, mais aussi activement recherchées et appréciées pour les perspectives uniques qu'elles apportent. En embrassant et en promouvant l'authenticité, nous visons à construire une communauté dynamique et inclusive qui favorise la collaboration, l'innovation, l'appartenance et l'épanouissement personnel.

Sales Enablement Specialist

Birmingham, AL

Full Time

Sales

Mid Level

Workplace Options is proud to support our sister organisation, Behavioral Health Systems (BHS), in recruiting a Sales Enablement Specialist.

BHS operates one of the nation’s largest specialty preferred provider organizations (PPO), which is comprised of psychiatrists, psychologists, social workers, EAP providers as well as facility networks including hospitals, rehab/residential treatment centers, partial hospitalization programs and intensive outpatient programs.

Current Opportunity: Sales Enablement Specialist

Location: Alabama (Birmingham, 35209).

Full-time/Part-time: Full-time.

Salary: $105,000 - $125,000 per year

The role is often considered the first step in a professional sales career and is heavily focused on pipeline generation.

What You Will Do

This position is responsible for support of sales objectives within the business development and corporate relations division. The role will be primarily responsible for researching and identifying prospective employer groups, developing targeted account lists, and proactively scheduleing meetings with key decision-makers, including HR professionals, benefits managers, CFOs, and business owners. The successful applicant will also support producers by maintaining a consistent pipeline of qualified opportunities, helping to drive business growth and new client acquisition. Additionally, assisting with follow-up campaigns, appointment setting, and ongoing outreach efforts to ensure strong engagement and maximize sales opportunities will be key functions of the role.

Responsibilities

• Develop and maintain comprehensive sales collateral including case studies, whitepapers, one-pagers, and presentation decks.
• Create and deliver training programs on IBC product features, benefits, competitive positioning, and industry trends.
• Build and manage a centralized repository of sales resources, templates, and tools.
• Conduct regular coaching sessions with sales representatives to improve pitch effectiveness and closing techniques.
• Collaborate with product, clinical, and marketing teams to translate complex behavioral health solutions into compelling sales narratives.
• Develop industry-specific messaging and use cases for different customer segments (employers, health plans, providers)
• Create competitive intelligence summaries and battle cards.
• Maintain up-to-date documentation on pricing, packaging, and promotional offerings.
• Track sales enablement effectiveness through metrics such as win rates, deal velocity, and rep productivity.
• Identify skill gaps and training needs within the sales team.
• Analyze sales feedback to inform product positioning and messaging refinements.
• Report on enablement ROI and recommend continuous improvements.
• Partner with sales leadership to understand pipeline challenges and market feedback.
• Work with Product Management to ensure the sales team understands new features and updates.
• Liaise with Marketing to align messaging and leverage campaign assets.
• Support the sales team during product launches and go-to-market initiatives.

Qualifications/Skills

• Bachelor’s degree in business, marketing, communications, or related field.
• 3-5 years’ experience in sales enablement, sales operations, or a similar role.
• Strong project management skills with the ability to coordinate multiple tasks simultaneously.
• Analytical mindset with the ability to interpret data and generate actionable insights.
• Expertise in Microsoft Office suite to include Work, Excel, PowerPoint and Publisher.
• Excellent communication skills (written and oral) and organization skills.
• Desire to be office-based.
• Experience in group presentations/speaking.
• Excellent problem-solving abilities. Knowledgeable and intuitive.
• Cooperative attitude and self-starter. Assertive. Goal-oriented. Fast-paced.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance

For further information about BHS please see https://behavioralhealthsystems.com/providers/

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