This role is based in our Orlando, FL office. We are seeking a dynamic and results-oriented Head of Sales, Account Management, to lead sales initiatives for CPHI (pharmaceutical ingredients and manufacturing) and WHX Miami (healthcare innovation and medical technology-two flagships B2B events in the Informa Market's portfolio. focused on increasing wallet share, driving customer retention, and achieving revenue targets for our events. This role requires a strategic thinker with a proven ability to build high-performing sales teams, deepen relationships with existing customers, and develop strategies to maximize account growth. The ideal candidate will be a hands-on leader with expertise in customer lifecycle management, sales strategy, budget management, floor optimization, and team mentorship, with a strong focus on retention, cross-selling, and revenue growth including sponsorship sales.
Key Responsibilities
Strategic Leadership & Customer Retention
- Develop and implement retention strategies aligned with company objectives to maximize wallet share and customer lifetime value.
- Partner with Exhibition Directors to align sales strategies with overall event vision and business objectives
- Leverage customer insights and feedback to refine strategies and identify cross-sell and upsell opportunities.
- Collaborate with Marketing to design and execute campaigns focused on customer loyalty and retention.
- Create tailored solutions to meet the evolving needs of existing customers and strengthen long-term partnerships.
- Identify and mitigate risks to revenue, including competitive threats, market shifts, and customer dissatisfaction
Team Management & Development
- Lead, mentor, and manage Sales Directors, Managers, and Representatives to achieve retention and growth targets.
- Conduct regular 1:1 meetings to support individual growth, performance, and skill development.
- Foster a culture of accountability, high performance, and customer-focused selling.
- Assess team strengths and implement development plans to build a best-in-class retention-focused sales team.
- Recruit, onboard, and retain top sales talent to build a high-performing organization
- Establish clear performance expectations, KPIs, and accountability measures for all team members
Customer Relationship Management & Growth
- Build and maintain deep relationships with key stakeholders and decision-makers within existing accounts.
- Conduct regular check-ins with key customers to assess satisfaction, identify needs, and uncover growth opportunities.
- Organize quarterly high-level meetings with key customers to strengthen relationships and address challenges.
- Represent the company at industry events and networking opportunities to reinforce customer loyalty.
- Develop executive-level relationships to position CPHI and WHX Miami as strategic partners
Sales Operations & Performance Management
- Oversee the accuracy and pacing of the sales pipeline, budgets, and CRM data management (Salesforce preferred).
- Develop and execute account growth strategies across diverse product categories and market segments.
- Prepare detailed reports on retention metrics, ROI, and account performance.
- Monitor and manage team performance, ensuring alignment with retention and revenue goals.
- Implement sales processes, tools, and best practices to drive retention and revenue goals
- Ensure CRM data integrity and leverage analytics to inform decision-making.
Retention-Focused Market Insights
- Stay ahead of industry trends and market dynamics to proactively adjust retention strategies.
- Conduct market research and analysis to identify opportunities for deeper customer engagement.
- Share customer insights and feedback with internal stakeholders to improve products and services.
Cross-Functional Leadership & Collaboration
- Partner with Marketing to align sales and marketing strategies, optimize lead generation, and improve conversion rates
- Collaborate with Operations to ensure seamless exhibitor experience from sales through on-site execution
- Work with Content teams to align programming with exhibitor needs and enhance value propositions
- Foster cross-departmental relationships to drive alignment on strategic priorities and revenue goals
- Serve as liaison between Sales and internal stakeholders to facilitate communication and coordinate initiatives
Qualifications
- Bachelor's degree in business, Marketing, or equivalent experience.
- 7+ years of B2B sales, account management, and team management, ideally in media, sponsorship, or B2B events, with proven revenue achievement, preferably in pharmaceutical ,healthcare or related industry
- Proven success in exceeding retention and revenue targets while growing wallet share.
- Expertise in customer lifecycle management, cross-selling, and upselling strategies.
- Advanced proficiency in CRM systems (Salesforce preferred) for account tracking and pipeline management.
- Experience managing multi-event portfolios or complex account structures
- Strong leadership, communication, negotiation,