Director of Content & Sponsorship Strategy

Informagroupplc; Orlando (FL); Sur place; USD 180 000 - 260 000; Plein temps

Résumé du poste

Informagroupplc is seeking a Director of Content & Sponsorship Strategy to lead content programs and sponsor initiatives for major healthcare trade shows, balancing scientific rigor with commercial goals across the US and LATAM.

The role combines content curation, event programming, and sponsor relationship management. It requires overseeing production, compliance with FDA/PhRMA/EFPIA standards, and driving attendee engagement through innovative formats and thought leadership.

Qualifications

• 10+ years of experience in content development, event programming, or sponsorship management within tradeshow/healthcare events.
• Proven experience managing accredited educational programs for healthcare professionals.
• Background in pharmaceutical, medical device, or healthcare industry.

Responsabilités

• Develop and execute multi-track conference content across medical devices, healthcare IT, pharma, biotech.
• Design and manage pre-, at-, and post-show programming to extend engagement.
• Oversee speaker vetting, abstracts, and bios to ensure academic rigor.
• Drive sponsor relationships and design tiered sponsorship packages aligned with goals.
• Partner with Marketing, Sales, Events, Operations, and Product teams for integrated programs.

Connaissances

Content strategy

Sponsorship management

Relationship building

Data-driven

Formation

10+ years in content/sponsorship roles

Outils

CRM systems

Content Management Systems

Description du poste

This role is based in our Orlando, FL office.

Position Overview

As the Director of Content & Sponsorship Strategy, you will lead content strategy and thought leadership sponsorship programs for two major healthcare/pharma trade shows: WHX Miami (healthcare technology, medical devices, infrastructure) and CPHI Americas (pharmaceutical/biotech). This role blends content curation, event programming, and sponsor relationship management to deliver high-value experiences for attendees and partners, balancing scientific rigor with commercial goals across the US and LATAM markets.

Key Responsibilities

• Develop and execute multi-track conference content covering medical devices, healthcare IT, pharma, biotech, and related sectors, including keynotes, panels, and workshops tailored to diverse audiences (executives, procurement, researchers, start-ups)
• Design pre-, at-, and post-show programming to extend engagement and value across the full event lifecycle
• Oversee poster sessions, abstract submissions, and research presentations to ensure academic and scientific rigor
• Identify, vet, and secure speakers and subject matter experts; manage disclosures, bios, and conflict-of-interest checks
• Use attendee feedback and market insights to continually refine programming
• Ensure all content meets regulatory and compliance standards (FDA, PhRMA, EFPIA)
• Design and sell tiered thought leadership sponsorship packages aligned with sponsor goals
• Act as the main liaison between sponsors and internal teams, overseeing fulfillment timelines, activations, and contractual deliverables
• Track sponsorship performance and ROI, and identify opportunities to enhance sponsor value
• Build relationships with industry leaders and key opinion leaders to inform content and attract high-profile contributors
• Work with advisory boards to validate content relevance and strengthen program credibility
• Support audience growth through targeted content and lead-generation initiatives
• Represent the brand at industry events to strengthen market presence
• Oversee on-site program logistics, including scheduling, moderators, AV coordination, and troubleshooting
• Provide oversight of the Xcelerate start-up competition
• Partner with Marketing, Sales, Events, Operations, and Product teams to ensure integrated, well-promoted programming
• Manage program budgets, including speaker honoraria and production costs; negotiate speaker fees in accordance with fair market value guidelines
• Manage vendor and production partner relationships
• Define KPIs for content and sponsorship success; report performance to senior leadership
• Conduct post-event analysis to drive continuous improvement

Required Qualifications

Education & Experience

• 10+ years of progressive experience in content development, event programming, or sponsorship management within the tradeshow, conference, or healthcare/pharmaceutical events industry, including 5-7 years specifically in medical education or healthcare event management
• Proven experience managing accredited educational programs for healthcare professionals
• Background in the pharmaceutical, medical device, or broader healthcare industry

Technical Knowledge & Industry Expertise

• Strong understanding of the pharmaceutical/medical device regulatory landscape (FDA, EMA) and compliance frameworks (PhRMA Code, EFPIA)
• Familiarity with medical terminology, clinical practice, and healthcare industry trends
• Knowledge of tradeshow and event best practices, including experiential and content marketing, thought leadership, and hybrid/digital event formats

Professional Competencies

• Strong strategic thinking, with the ability to translate business goals into effective content and sponsorship programs
• Excellent relationship-building and communication skills, with the ability to engage senior-level stakeholders
• Solid commercial acumen, including sponsorship sales, contract management, and ROI analysis
• Strong attention to detail, particularly around medical content accuracy
• Data-driven approach, with proficiency in event management, CRM, and content management platforms

Personal Attributes

• High ethical standards and commitment to content/educational independence
• Entrepreneurial, adaptable, and comfortable balancing commercial and educational priorities
• Organized, detail-oriented, and able to perform well under pressure
• Collaborative and results-driven, with strong ownership of outcomes

Working Conditions

• Up to 25-35% travel for site visits, speaker meetings, and event execution
• Extended hours, including evenings and weekends, during peak event periods and on-site execution

Working Conditions

• Up to 25-35% travel for site visits, speaker meetings, and event execution
• Extended hours, including evenings and weekends, during peak event periods and on-site execution

We believe that great things happen when people connect face-to-face.