Marketing Manager

Informagroupplc; Orlando (FL); Sur place; USD 85 000 - 120 000; Plein temps

Résumé du poste

Informagroupplc is seeking a Marketing Lead to own and execute comprehensive strategies for WHX Miami and CPHI Americas. You will drive exhibitor recruitment, attendee registration, and brand awareness across US and LATAM through integrated campaigns.

The role requires 5-7 years in B2B marketing, healthcare/pharma sector experience, and a proven ROI track record. Based in our Orlando office, you will manage budgets and collaborate with Sales and Operations.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 5-7 years of marketing experience, preferably in B2B events, tradeshows, or healthcare/pharmaceutical industry.
• Proven track record of developing multi-channel campaigns and ROI.
• Experience managing marketing budgets and demonstrating ROI.

Responsabilités

• Develop and execute annual marketing plans for WHX Miami and CPHI Americas.
• Conduct market research and competitive analysis to identify opportunities.
• Define target audience segments for exhibitors and attendees.
• Establish KPIs and success metrics for all marketing initiatives.
• Manage marketing budgets and optimize ROI across channels.

Connaissances

Marketing strategy

B2B events

Digital marketing

Content strategy

Budget management

Stakeholder collaboration

Campaign management

Analytics & reporting

Formation

Bachelor's degree

Outils

Google Analytics

Google Ads

LinkedIn Campaign Manager

Salesforce

HubSpot

Eloqua

SEO/SEM

MS Office

Adobe Creative Suite

Description du poste

This role is based in our Orlando, FL office.

Position Overview

Lead and execute comprehensive marketing strategies for two premier healthcare tradeshows: WHX Miami (World Health Expo - healthcare supplies) and CPHI Americas (pharmaceutical/biotech). Drive exhibitor acquisition, attendee registration, and brand awareness across US and LATAM markets through integrated multi-channel campaigns that deliver measurable results and support revenue growth objectives.

Key Responsibilities

Strategic Marketing Planning

• Develop and execute annual marketing plans for both WHX Miami and CPHI Americas aligned with business objectives and revenue targets
• Conduct market research and competitive analysis to identify opportunities and trends in healthcare supplies and pharmaceutical sectors
• Define target audience segments for exhibitors and attendees across both events
• Establish KPIs and success metrics for all marketing initiatives
• Manage marketing budgets and optimize ROI across all channels and campaigns

Digital Marketing & Content Strategy

• Lead digital marketing efforts including website management, SEO/SEM, email campaigns, and social media
• Develop compelling content strategies that engage healthcare professionals, pharmaceutical executives, and industry stakeholders
• Create and manage content calendar for blogs, case studies, whitepapers, videos, and thought leadership pieces
• Optimize user experience and conversion paths on event websites
• Implement marketing automation and lead nurturing campaigns
• Analyze web analytics and campaign performance to drive continuous improvement

Campaign Development & Execution

• Design and execute integrated marketing campaigns across digital, print, and experiential channels
• Develop exhibitor recruitment campaigns in collaboration with sales teams
• Create attendee acquisition and registration campaigns targeting healthcare buyers, pharmaceutical professionals, and industry decision-makers
• Manage email marketing programs with segmented messaging for different audience personas
• Coordinate paid advertising campaigns including Google Ads, LinkedIn, programmatic display, and industry publications
• Develop promotional partnerships and co-marketing opportunities with industry associations and media partners

Brand Management & Communications

• Maintain brand consistency and messaging across all marketing materials for both events
• Develop event positioning, key messages, and value propositions
• Create marketing collateral including brochures, flyers, presentations, and promotional materials
• Manage public relations efforts and media outreach
• Coordinate press releases, media kits, and journalist engagement
• Oversee event branding, signage, and on-site marketing presence

Stakeholder Collaboration & Management

• Partner with sales teams to align marketing efforts with exhibitor recruitment goals
• Collaborate with conference programming team to promote educational content and speakers
• Work with operations teams to ensure seamless execution of marketing initiatives on-site
• Coordinate with international teams to leverage global marketing resources and best practices
• Manage relationships with external agencies, vendors, and contractors
• Engage with advisory boards and industry partners for marketing insights and validation

Data Analytics & Reporting

• Track and analyze marketing performance metrics including website traffic, lead generation, conversion rates, and ROI
• Provide regular reporting on campaign performance, registration trends, and market insights
• Utilize CRM and marketing automation platforms (Salesforce, HubSpot, or similar) to track leads and attribution
• Conduct post-event analysis and develop recommendations for future marketing strategies
• Monitor competitor activities and industry trends to inform strategic decisions

Event Marketing & On-Site Activation

• Develop pre-show, at-show, and post-show marketing strategies
• Create on-site marketing activations to enhance attendee and exhibitor experience
• Coordinate show promotions, giveaways, and engagement activities
• Manage event app content and push notification strategies
• Support on-site presence during both WHX Miami and CPHI Americas events

Education & Experience

• Bachelor's degree in Marketing, Communications, Business, or related field
• 5-7 years of marketing experience, preferably in B2B events, tradeshows, or healthcare/pharmaceutical industry
• Proven track record of developing and executing successful multi-channel marketing campaigns
• Experience managing marketing budgets and demonstrating ROI

Technical Skills

• Proficiency in digital marketing tools and platforms (Google Analytics, Google Ads, LinkedIn Campaign Manager, etc.)
• Experience with CRM systems, particularly Salesforce
• Knowledge of marketing automation platforms (HubSpot, Eloqua, or similar)
• Strong understanding of SEO, SEM, email marketing best practices, and social media strategies
• Proficient in MS Office Suite (Word, Excel, PowerPoint)
• Familiarity with design tools (Adobe Creative Suite) is a pl