Sales Director

Vitality-Livin; Germantown (TN); Sur place; USD 110 000 - 170 000; Plein temps

Résumé du poste

Vitality Living seeks a Director of Sales & Marketing - Integration to steer the seamless assimilation of acquisitions and new developments into the brand. You will lead strategy, office setup, collateral creation, and a top-tier team to achieve occupancy, revenue, and brand goals in the assigned region.

You will analyze market trends, collaborate with corporate marketing, and manage training and playbooks to ensure a unified customer journey from inquiry to move-in. Travel up to 75% is expected.

Qualifications

• Must have a Bachelor’s degree in Marketing or Business Administration or related field.
• Proven track record in senior living sales and marketing, especially in integration of acquisitions.
• Demonstrated success in achieving and exceeding targets in a leadership role.
• Strong strategic planning and analytical capabilities.
• Excellent communication and relationship-building skills.
• Willingness to travel up to 75%.

Responsabilités

• Develop and execute sales and marketing strategies for integrating acquisitions into the Vitality Living brand.
• Establish organizational readiness for new developments, including offices, collateral, signage, and process
• Lead a high-performing team to meet integration targets and drive occupancy and revenue.
• Analyze market trends and demographics to guide community-specific plans.
• Collaborate with corporate marketing to ensure brand consistency across communities.
• Manage budgets, training, and sales playbooks for the integration phase.
• Build relationships with referral sources and partners to enhance lead generation.
• Support operational teams to align sales projections with budgets and business objectives.

Connaissances

Leadership

Strategic planning

Analytical skills

Communication

Interpersonal skills

Training/mentoring

Sales leadership

Travel up to 75%

Formation

Bachelor's degree in Marketing or Business Administration

Master's degree a plus

Outils

CRM

Sales systems & tools

Description du poste

GENERAL PURPOSE:The Director of Sales & Marketing - Integration collaborates directly with the Vice President of Integrations to facilitate the seamless transition of newly acquired and developed senior living communities into the Vitality Living portfolio, drive occupancy, revenue, and brand awareness within the specified region, and support communities in achieving projected results.RESPONSIBILITIES:Develop and execute comprehensive sales and marketing strategies tailored to integrate acquisitions and new developments into the Vitality Living brand.Establish sales offices, initial collateral, signage, hiring processes, compensation plans, and phone number plans for new developments, ensuring readiness for sales operations.Create tailored strategic plans for each community, informed by thorough analysis of metrics, market trends, and community needs.Lead and inspire a high-performing sales and marketing team, providing guidance, mentorship, and support to achieve individual and collective targets during the integration process.Conduct thorough market analyses to identify trends, competitive landscapes, and demographic factors influencing the senior living industry in the region during integration.Collaborate with the corporate marketing team to ensure consistent and effective integration of the Vitality Living brand within each community, emphasizing unique features and benefits.Implement and oversee sales processes during the integration phase, ensuring a seamless customer journey from initial inquiry to move-in.Monitor and drive sales performance metrics in line with proforma budget expectations.Cultivate strong relationships with local influencers, referral sources, and community partners to enhance lead generation and community awareness during integration.Develop and manage budgets for sales and marketing activities during the integration process, ensuring cost-effectiveness and maximum return on investment.Facilitate initial and ongoing training and sales playbook expectations for the sales team during the integration phase, including education on sales systems and tools.Collaborate with operational teams to support communities in achieving proforma projections, ensuring alignment with budgeted financial performance and business objectives.Engage in both virtual and in-person interactions, including site visits, to ensure effective communication, collaboration, and support for newly acquired and developed communities.Collaborate with regional and community operations teams to identify and address any barriers to achieving sales goals, focusing on creative solutions rather than operational adjustments.Perform other duties as assigned.SKILLS & QUALIFICATIONS:Bachelor's degree in Marketing, Business Administration, or related field; Master's degree is a plus.Proven experience in senior living sales and marketing, with a focus on integration of newly acquired or developed communities.Demonstrated success in achieving and exceeding sales targets in a leadership role.Strong strategic planning and analytical skills.Exceptional communication and interpersonal skills.High technical aptitude and ability to deliver effective training in a way that is easily understood and retained.Ability and willingness to travel up to 75%.PHYSICAL DEMANDS & WORKING CONDITIONS:Physical Demands include Standing, Walking, Sitting, Bending, Reaching, Pushing, Pulling, Climbing Stairs, Grasping, Manual Dexterity, Stooping, Kneeling, Crouching, Crawling, Vision Acuity, Talking, Hearing.