Director of Sales

Vitality Living; Sanford (NC); On-site; USD 120,000 - 170,000; Full time

Job summary

Vitality Living seeks a Director of Sales & Marketing – Integration to lead the post-acquisition and development integration for our Lake Forest Community in Sanford, FL. You will drive occupancy, revenue, and brand awareness by crafting strategic plans, building teams, and aligning operations with proforma goals.

You will partner with the VP of Integrations and corporate marketing to ensure a seamless customer journey from inquiry to move-in across multiple communities, while mentoring staff

Qualifications

• Experience in senior living sales and marketing, with focus on integration.
• Proven ability to achieve and exceed sales targets in leadership roles.
• Strong strategic planning, analytics, and training delivery skills.
• Willingness to travel up to 75% across communities.

Responsibilities

• Develop and execute comprehensive sales and marketing strategies to integrate acquisitions and developments into the Vitality Living brand.
• Establish sales offices, collateral, signage, hiring plans, compensation plans, and phone numbers for new developments.
• Create tailored strategic plans for each community using market trends and metrics.
• Lead and mentor a high-performing sales and marketing team through integration.
• Conduct market analyses to identify trends and demographics affecting the senior living industry.
• Collaborate with corporate marketing to ensure consistent brand integration across communities.
• Implement sales processes during integration, guiding inquiries to move-in.
• Monitor sales performance against proforma budgets and drive ROI.
• Build relationships with influencers, referral sources, and partners to boost leads.
• Develop and manage budgets for sales and marketing during integration.
• Deliver initial and ongoing training and sales playbooks for the team.
• Coordinate with operations to meet proforma projections and business objectives.
• Engage in site visits and virtual interactions to support new communities.
• Collaborate with regional teams to remove barriers to achieving sales goals.

Skills

Sales leadership

Strategic planning

Market analysis

Communication

Education

Bachelor's degree in Marketing, Business Administration, or related field

Master's degree (preferred)

Job description

Vitality Living is seeking a Director of Sales & Marketing to join our Lake Forest Community, located in Sanford, FL!The Director of Sales & Marketing - Integration collaborates directly with the Vice President of Integrations to facilitate the seamless transition of newly acquired and developed senior living communities into the Vitality Living portfolio, drive occupancy, revenue, and brand awareness within the specified region, and support communities in achieving projected results.RESPONSIBILITIES:Develop and execute comprehensive sales and marketing strategies tailored to integrate acquisitions and new developments into the Vitality Living brand.Establish sales offices, initial collateral, signage, hiring processes, compensation plans, and phone number plans for new developments, ensuring readiness for sales operations.Create tailored strategic plans for each community, informed by thorough analysis of metrics, market trends, and community needs.Lead and inspire a high-performing sales and marketing team, providing guidance, mentorship, and support to achieve individual and collective targets during the integration process.Conduct thorough market analyses to identify trends, competitive landscapes, and demographic factors influencing the senior living industry in the region during integration.Collaborate with the corporate marketing team to ensure consistent and effective integration of the Vitality Living brand within each community, emphasizing unique features and benefits.Implement and oversee sales processes during the integration phase, ensuring a seamless customer journey from initial inquiry to move-in.Monitor and drive sales performance metrics in line with proforma budget expectations.Cultivate strong relationships with local influencers, referral sources, and community partners to enhance lead generation and community awareness during integration.Develop and manage budgets for sales and marketing activities during the integration process, ensuring cost-effectiveness and maximum return on investment.Facilitate initial and ongoing training and sales playbook expectations for the sales team during the integration phase, including education on sales systems and tools.Collaborate with operational teams to support communities in achieving proforma projections, ensuring alignment with budgeted financial performance and business objectives.Engage in both virtual and in-person interactions, including site visits, to ensure effective communication, collaboration, and support for newly acquired and developed communities.Collaborate with regional and community operations teams to identify and address any barriers to achieving sales goals, focusing on creative solutions rather than operational adjustments.Perform other duties as assigned.Bachelor's degree in Marketing, Business Administration, or related field; Master's degree is a plus.Proven experience in senior living sales and marketing, with a focus on integration of newly acquired or developed communities.Demonstrated success in achieving and exceeding sales targets in a leadership role.Strong strategic planning and analytical skills.Exceptional communication and interpersonal skills.High technical aptitude and ability to deliver effective training in a way that is easily understood and retained.Ability and willingness to travel up to 75%.PHYSICAL DEMANDS & WORKING CONDITIONS:Physical Demands include Standing, Walking, Sitting, Bending, Reaching, Pushing, Pulling, Climbing Stairs, Grasping, Manual Dexterity, Stooping, Kneeling, Crouching, Crawling, Vision Acuity, Talking, Hearing.