RVP Sales and Marketing

VITALITY LIVING GROUP; Brentwood (TN); On-site; USD 140,000 - 190,000; Full time

Job summary

VITALITY LIVING GROUP is seeking a Regional Vice President of Sales & Marketing to drive occupancy, revenue, and brand awareness across its communities. You will develop region-wide strategic plans, mentor Sales Directors, and ensure a seamless customer journey from inquiry to move-in.

You will analyze market trends, coach teams, and collaborate with corporate leaders to meet regional targets, while traveling for site visits and strategy sessions to optimize performance.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field (MBA preferred).
• Proven experience in utilizing data analytics for strategic decision-making.
• Strong understanding of the senior housing industry and vitality-focused living.
• Exceptional leadership, communication, and collaboration skills, with a demonstrated ability to develop high-performing sales teams.
• Demonstrated expertise in sales, in-market advertising, and business development, consistently delivering desired results.
• Ability to travel within the designated region for in-person site visits as needed.

Responsibilities

• Generate comprehensive strategic plans for the region, considering market dynamics and community needs to attract residents.
• Create tailored strategic plans for each community, informed by metrics and market trends.
• Collaborate with community teams and corporate leaders in analysis and tactical planning to achieve results.
• Oversee sales processes from inquiry to move-in and ensure a seamless customer journey.
• Utilize data analytics to analyze market trends, customer behavior, and sales performance.
• Provide hands-on coaching and training to Sales Directors on sales techniques and CRM usage.
• Ensure sales playbook adherence across the region and drive a proactive sales culture.
• Lead EOS traction meetings and conduct strategic in-person site visits to Vitality Living communities.

Skills

Strategic leadership

Data analytics

Sales leadership

Marketing strategy

Team development

Communication

Travel ability

Education

Bachelor's degree in Business, Marketing, or related field

MBA preferred

Job description

GENERAL PURPOSE:The Regional Vice President of Sales & Marketing provides strategic leadership to drive occupancy, revenue, and brand awareness within a specified region of communities, supports the communities in achieving projected results, and works in close collaboration with regional and support office teams to deliver regional targets as budgeted.RESPONSIBILITIES:Generate comprehensive strategic plans for the region, considering market dynamics and community-specific needs in attracting and engaging potential residents.Create tailored strategic plans for each community, informed by analysis of metrics, market trends, and community needs.Collaborate with community teams and corporate leaders in analysis and tactical sales and marketing planning to ensure achievement of desired results.Oversee sales processes, ensuring a seamless customer journey from initial inquiry through move-in.Utilize data analytics tools to analyze market trends, customer behavior, and sales performance metrics.Extract actionable insights to inform decision-making processes and identify areas for improvement, showcasing financial awareness by optimizing revenue and managing expenses.Provide hands-on coaching and training to Sales Directors, focused on sales techniques, customer relationship management, and creating positive interactions, reflecting strong people development skills.Ensure sales playbook expectations for the sales team, including necessary systems and tools, are known and consistently adhered to in the region.Inspire and motivate the sales team through virtual and in-person communication channels, fostering a positive and collaborative team culture.Generate accurate sales projections and align them with business goals.Develop and implement a hybrid engagement strategy for virtual and in-person interactions with Sales Directors and community teams.Leverage technology and face-to-face meetings for training sessions, performance reviews, and enhancing the prospective customer's journey, demonstrating a competitive edge in positioning communities to win market share.Lead and facilitate EOS traction meetings to ensure alignment, accountability, and progress toward goals.Inspire and motivate the sales team through virtual and in-person communication channels, fostering a positive and collaborative team culture.Conduct strategic in-person site visits to Vitality Living communities, ensuring firsthand understanding of on-site dynamics and refining strategies to enhance the customer experience.Demonstrate initiative and confidence by identifying opportunities and acting proactively.Collaborate with operational teams to support communities in exceeding budgeted results, ensuring alignment with financial projections and business objectives.Identify and address barriers to achieving sales goals, focusing on creative solutions.Communicate with owners through comprehensive quarterly executive summaries and monthly reports, providing detailed updates on sales performance, market trends, and strategic initiatives.Collaborate with Regional and community operations teams to identify and address any barriers to achieving sales goals, focusing on creative solutions rather than operational adjustments.SKILLS & QUALIFICATIONS:Bachelor’s degree in Business, Marketing, or a related field (MBA preferred).Proven experience in utilizing data analytics for strategic decision-making.Strong understanding of the senior housing industry and a commitment to vitality-focused living.Exceptional leadership, communication, and collaboration skills, with a demonstrated ability to develop high-performing sales teams.Demonstrated expertise in sales, in-market advertising, and business development, consistently delivering desired results.Ability to manage time and resources effectively, showcasing strong strategic planning abilities.Demonstrated ability to handle failure constructively and take decisive action with confidence.Ability to travel within the designated region for in-person site visits as needed.PHYSICAL DEMANDS & WORKING CONDITIONS:Physical Demands include Standing, Walking, Sitting, Bending, Reaching, Pushing, Pulling, Climbing Stairs, Grasping, Manual Dexterity, Stooping, Kneeling, Crouching, Crawling, Vision Acuity, Talking, Hearing.