Sales Director

Vitality Living; Louisville (KY); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401K

Generous PTO

Job summary

Vitality Living in Louisville, KY is seeking a Sales Director to drive occupancy and revenue growth through strategic sales and marketing initiatives. You will build relationships with prospective residents and referral partners, guide pricing and marketing plans, and lead a team to deliver personalized experiences.

The role requires 3+ years of senior living sales/leasing, a CRM-driven mindset, and strong communication skills.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field; Master’s degree is a plus.
• 3+ years of successful sales and leasing experience, preferably in senior living.
• Strong expertise in sales strategy execution and lead management, CRM systems, and competitive analysis tools.

Responsibilities

• Drive occupancy and revenue growth by achieving sales targets and maximizing market rates.
• Develop and execute quarterly sales and marketing plans focused on move-ins, referrals, events, and local outreach.
• Build meaningful relationships with prospective residents and referral partners through personalized experiences.
• Monitor sales performance, lead conversions, and CRM data to identify opportunities and document results.
• Collaborate with leadership and regional teams to align sales initiatives with community goals.
• Train and support sales backup team members to ensure high-quality customer experiences.

Job description

Join Our Team at Vitality Living as a Sales Director!At Vitality Living, we are more than just a place of work; we are a vibrant community dedicated to creating meaningful experiences for our residents, families, and team members. At Vitality, everyone is not only encouraged to be themselves but celebrated for it! Join us today and bring your individuality along!As Sales Director, you’ll drive occupancy and revenue growth, build meaningful relationships with prospective residents and referral partners, and lead creative marketing initiatives that keep our community thriving. Bring your sales expertise, strategic mindset, and people-first approach to help residents find their place to call home!Sales Director Responsibilities:Drive occupancy and revenue growth by achieving sales targets, maximizing market rates, and ensuring timely fee collection.Develop and execute quarterly sales and marketing plans focused on move-ins, referral generation, community events, and local outreach.Build meaningful relationships with prospective residents by delivering personalized experiences and communicating the community’s unique value.Monitor sales performance, lead conversions, and CRM data to identify opportunities, improve effectiveness, and ensure accurate documentation.Analyze market trends and competitor activity to strengthen market positioning and guide sales and pricing strategies.Collaborate with community leadership and regional sales teams to align sales initiatives with overall community goals.Train and support sales backup team members to ensure consistent, high-quality customer experiences.Join us today if you meet the following requirements:Bachelor’s degree in Marketing, Business Administration, or related field; Master's degree is a plus.3+ years of successful sales and leasing experience, preferably in senior living, with demonstrated ability to meet or exceed sales goals.Expertise in sales strategy execution and lead management, with a deep understanding of Customer Relationship Management (CRM) systems and competitive analysis tools (e.g., Further Pricing Assistant).Proven ability to manage multiple responsibilities, including customer relationship management, team training, and competitive intelligence gathering.Exceptional communication and interpersonal abilities.Some of our benefits include:Medical, Dental, and Vision Insurance.401KGenerous PTO PlanJob Details:This is a Full-Time salary, exempt position.Vitality Living is an equal opportunity employer where you can Be You, Be Vibrant, and Belong