Sales Director

Emlin Group; Aurora (CO); On-site; USD 60,000 - 90,000; Full time

Job summary

Emlin Group in Aurora, Colorado seeks a dynamic Sales & Occupancy professional to own the full sales process from inquiry through move-in, meeting occupancy and revenue goals through strategic execution. You will conduct engaging community tours and tailored consultations for prospective residents and their families, developing a deep understanding of needs and preferences.

Develop referral networks, manage the CRM, and collaborate with marketing to host events that drive qualified leads and

Qualifications

• Proven success in consultative sales, preferably within an Independent Living environment.
• Strong relationship-building and networking skills.
• Excellent verbal, written, communication, and presentation skills.
• Strong business development and lead-generation abilities.
• Highly organized with the ability to manage multiple prospects, priorities, and deadlines.
• Self-motivated and comfortable working in a fast-paced, goal-oriented environment.
• Ability to work independently while collaborating with marketing and broader team.
• Experience using CRM platforms and Microsoft Office.
• Genuine passion for serving older adults and their families.

Responsibilities

• Own the full sales process from initial inquiry through move-in.
• Meet and exceed occupancy and revenue goals through strategic sales execution.
• Conduct engaging community tours and personalized consultations with prospective residents and families.
• Develop an understanding of each prospect's needs, preferences, and circumstances.
• Build trust with prospective residents and families and recommend the lifestyle and services that fit.
• Create a welcoming sales experience that converts prospects into residents.
• Maintain focus on lead generation, follow-up, conversion, and occupancy.
• Plan and host marketing events, seminars, and open houses.
• Partner with marketing on campaigns and community outreach.
• Provide timely follow-up and maintain CRM data accuracy.

Skills

Consultative sales

Relationship building

Lead generation

Verbal communication

Presentation

Organization

Education

Bachelor's degree or equivalent

Tools

CRM (Yardi)

Microsoft Office

Job description

• Own the full sales process from initial inquiry through move-in.
• Meet and exceed occupancy and revenue goals through consistent and strategic sales execution.
• Conduct engaging community tours and personalized consultations with prospective residents and their families.
• Develop a thorough understanding of each prospect's needs, preferences, and circumstances.
• Build trust with prospective residents and families and recommend the lifestyle and services that best meet their needs.
• Create a welcoming and personalized sales experience that converts prospects into residents.
• Maintain a strong focus on lead generation, follow-up, conversion, and occupancy.

Sales & Occupancy

• Own the full sales process from initial inquiry through move-in.
• Meet and exceed occupancy and revenue goals through consistent and strategic sales execution.
• Conduct engaging community tours and personalized consultations with prospective residents and their families.
• Develop a thorough understanding of each prospect's needs, preferences, and circumstances.
• Build trust with prospective residents and families and recommend the lifestyle and services that best meet their needs.
• Create a welcoming and personalized sales experience that converts prospects into residents.
• Maintain a strong focus on lead generation, follow-up, conversion, and occupancy.

Business Development & Referral Relationships

• Develop and maintain strong referral relationships with healthcare professionals, senior service organizations, financial planners, real estate professionals, and other community partners.
• Conduct regular outreach and business development visits throughout the local market.
• Identify new referral sources and opportunities to generate qualified leads.
• Represent the community at networking events, community presentations, industry functions, and other local events.
• Build a strong professional network and become a trusted ambassador for the community.
• Maintain consistent communication with referral partners and cultivate long-term relationships.

Lead Management & CRM

• Manage the sales pipeline through the community's CRM system.
• Ensure all leads and prospect information are entered accurately and kept current.
• Provide timely and consistent follow-up with prospects and families.
• Monitor sales activity, pipeline performance, conversion rates, and other key sales metrics.
• Identify opportunities to improve lead conversion and overall sales performance.
• Develop and execute follow-up strategies that keep prospects engaged throughout their decision-making process.

Marketing & Community Outreach

• Plan and host marketing events, educational seminars, open houses, referral appreciation events, and other community activities.
• Partner with the marketing team to develop campaigns designed to increase awareness and generate qualified leads.
• Provide input regarding marketing materials, digital content, and community messaging.
• Participate in community outreach and networking activities that increase visibility within the local market.
• Help position the community as a preferred Independent Living option for older adults and their families.

Customer Experience

• Respond promptly and professionally to all inquiries.
• Provide knowledgeable and accurate information regarding pricing, services, amenities, and lifestyle options.
• Deliver personalized consultations based on each prospect's individual needs.
• Guide prospective residents and their families through the decision-making process with professionalism, empathy, and confidence.
• Ensure every interaction reflects a commitment to hospitality, compassion, and exceptional service.
• Maintain a high level of professionalism throughout the entire sales process.

Qualifications

• Proven success in consultative sales, preferably within an Independent Living environment, with a demonstrated track record of meeting or exceeding sales goals.
• Strong relationship-building and networking skills.
• Excellent verbal, written, communication, and presentation skills.
• Strong business development and lead-generation abilities.
• Highly organized with the ability to manage multiple prospects, priorities, and deadlines.
• Self-motivated and comfortable working in a fast-paced, goal-oriented environment.
• Ability to work independently while collaborating effectively with the broader community and marketing team.
• Experience using CRM platforms and Microsoft Office.
• Genuine passion for serving older adults and their families.

Preferred Qualifications

• Bachelor's degree in Business, Marketing, Communications, or a related field, or equivalent professional experience.
• Five or more years of successful sales experience.
• Experience in senior living, hospitality, healthcare, real estate, or another relationship-based sales environment.
• Experience selling a high-consideration product or service.
• Experience developing professional referral networks and community partnerships.
• Experience with Yardi CRM or a similar sales management platform is a plus.