Sales Director

ALLURE LIFESTYLES COMMUNITIES, LLC; Lakewood (CO); On-site; USD 90,000 - 120,000; Full time

Job summary

Lakeview Senior Living in Lakewood, CO is seeking a goal-driven Sales Director who thrives on consultative selling and building lasting relationships with seniors and their families. You will own the full sales journey from inquiry to move-in, develop referral partnerships, lead marketing initiatives, and coach the team to exceed occupancy and revenue targets.

If you have proven sales success in senior living or related fields, excellent communication, strong organization, and a passion for

Qualifications

• Proven success in consultative sales in independent living or similar settings.
• Outstanding relationship-building and networking skills.
• Excellent communication and presentation abilities.
• Strong organizational skills with the ability to manage multiple priorities.
• Experience using CRM platforms and Microsoft Office.
• Genuine passion for serving older adults and their families.

Responsibilities

• Own the full sales journey—from initial inquiry to move-in.
• Meet and exceed occupancy and revenue goals through strategic sales execution.
• Conduct engaging community tours and personalized consultations.
• Build trust with prospective residents and families by understanding their needs and recommending the lifestyle that's right for them.
• Create exceptional experiences that turn prospects into enthusiastic residents.
• Develop and maintain strong referral partnerships with healthcare professionals, senior service organizations, financial planners, real estate professionals, and other community partners.
• Conduct regular outreach and business development visits throughout the local market.
• Represent Lakeview at networking events, community presentations, and industry functions.
• Become a trusted ambassador for the community.
• Manage the sales pipeline using CRM tools to ensure timely follow-up and consistent communication.
• Maintain accurate prospect records and reporting.
• Monitor key sales metrics and identify opportunities to improve conversion rates.
• Execute follow-up strategies that keep prospects engaged throughout their decision-making journey.
• Plan and host engaging marketing events, educational seminars, open houses, and referral appreciation events.
• Collaborate with the marketing team to develop campaigns that increase brand awareness and generate qualified leads.
• Provide input on marketing materials, digital content, and community messaging.
• Respond promptly and professionally to all inquiries.
• Provide knowledgeable guidance on pricing, services, amenities, and lifestyle options.
• Ensure every interaction reflects our commitment to hospitality, compassion, and exceptional service.

Skills

Relationship-building

Networking

Communication

Presentation

Organization

CRM experience

Microsoft Office

Self-starter

Passion for seniors

Education

Bachelor's degree in Business/Marketing/Communications

Five+ years sales experience

Tools

Yardi CRM

Job description

About this position

Description: Do you thrive on building relationships, surpassing sales goals, and making a meaningful impact in people's lives? At Lakeview Senior Living, we believe retirement should be one of life's most rewarding chapters. Our vibrant Independent Living community empowers older adults to live independently, while enjoying meaningful connections, engaging experiences, and exceptional service.

We're looking for an experienced, relationship-driven Sales Director who is passionate about helping seniors and their families navigate one of life's most important decisions. If you're a consultative sales professional who thrives on building relationships, creating community partnerships, and exceeding goals, we'd love to meet you.

Responsibilities

Drive Occupancy & Sales Success

• Own the full sales journey—from initial inquiry to move-in.
• Meet and exceed occupancy and revenue goals through strategic sales execution.
• Conduct engaging community tours and personalized consultations.
• Build trust with prospective residents and families by understanding their needs and recommending the lifestyle that's right for them.
• Create exceptional experiences that turn prospects into enthusiastic residents.

Build Relationships That Grow the Community

• Develop and maintain strong referral partnerships with healthcare professionals, senior service organizations, financial planners, real estate professionals, and other community partners.
• Conduct regular outreach and business development visits throughout the local market.
• Represent Lakeview at networking events, community presentations, and industry functions.
• Become a trusted ambassador for the community.

Lead Management & Sales Excellence

• Manage the sales pipeline using CRM tools to ensure timely follow-up and consistent communication.
• Maintain accurate prospect records and reporting.
• Monitor key sales metrics and identify opportunities to improve conversion rates.
• Execute follow-up strategies that keep prospects engaged throughout their decision-making journey.

Marketing & Community Engagement

• Plan and host engaging marketing events, educational seminars, open houses, and referral appreciation events.
• Collaborate with the marketing team to develop campaigns that increase brand awareness and generate qualified leads.
• Provide input on marketing materials, digital content, and community messaging.

Deliver an Outstanding Customer Experience

• Respond promptly and professionally to all inquiries.
• Provide knowledgeable guidance on pricing, services, amenities, and lifestyle options.
• Ensure every interaction reflects our commitment to hospitality, compassion, and exceptional service.

Requirements

• Proven success in consultative sales- preferably in an Independent Living environment- with a track record of meeting or exceeding goals.
• Outstanding relationship-building and networking skills.
• Excellent communication and presentation abilities.
• Strong organizational skills with the ability to manage multiple priorities.
• A self-starter who thrives in a fast-paced, goal-oriented environment.
• Experience using CRM platforms and Microsoft Office.
• A genuine passion for serving older adults and their families.

Preferred Qualifications

• Bachelor's degree in Business, Marketing, Communications, or a related field (or equivalent experience).
• Five or more years of successful sales experience.
• Experience in senior living, hospitality, healthcare, real estate, or other relationship-based sales environments preferred.
• Experience with Yardi CRM or similar sales management platforms is a plus.