Sales Development Representative (SDR) // East Coast, USA

ReadTheory LP; United States; Remote; USD 60,000 - 80,000; Full time

Benefits offered by this job

Opportunities for growth

Supportive team environment

Job summary

A reputable educational company is seeking a Sales Development Representative to lead outreach efforts across various channels. In this role, you will manage leads, run discovery calls, and work closely with Sales Leadership. The ideal candidate has over 2 years of experience in EdTech, demonstrates strong communication and organizational skills, and is eager to grow into an Account Executive role. This position offers comprehensive training, impactful work, and a collaborative team environment.

Qualifications

• 2+ years as an SDR or BDR in EdTech.
• Clear and confident communicator.
• Comfortable making cold calls.

Responsibilities

• Lead high-volume outreach across email, phone, and LinkedIn.
• Manage a healthy pipeline of inbound and outbound leads.
• Run discovery calls and introductory walkthroughs.

Skills

Communication

Time-management

Organization

Tools

CRM tools

Sales engagement tools

Job description

Sales Development Representative (SDR) // East Coast, USA

Why Join ReadTheory?

ReadTheory began as a teacher’s idea and grew into a movement — spreading classroom to classroom, school to school, completely by word of mouth. No big launch. No splashy marketing. Just teachers sharing something that genuinely helped their students understand more deeply.

Today, millions of learners use ReadTheory, and we’re entering an exciting phase of growth. We’re looking for someone who loves outreach, loves connecting with schools, and wants to build a career in sales to join our sales team – especially those eager to grow into an AE role.

If you’re energized by starting conversations, opening doors, and helping educators discover something meaningful for their students, this is the place for you.

Who You Are

You’re the kind of person who lights up at the idea of outreach — whether it’s picking up the phone, writing thoughtful emails, or connecting over LinkedIn. You genuinely enjoy it and take pride in the craft.
You’re hungry to grow into an AE role and aren’t afraid to put in the reps to get there.

You listen well, learn quickly, and communicate clearly. You stay organized, stay proactive, and stay steady in a fast-moving environment. You love experimenting with messaging, testing new approaches, and improving your conversion rates.

You’re motivated by purpose. You care about helping educators and students succeed, and you want to be part of a team building something meaningful.

Why You’ll Love This Role

• You’ll grow fast. This role is designed for someone who wants to become an AE — and we’ll coach you every step of the way.
• You’ll make an impact. You’re not selling widgets. You’re helping schools strengthen reading instruction.
• Your outreach actually matters. Districts want what we offer; they just haven’t heard from you yet.
• Your ideas shape our future. We’re small enough that every voice matters and big enough that your work moves the needle.
• You won’t get lost in a huge org. You’ll work directly with leadership and see clear results from your effort.
• You’ll join a team that supports one another. We share wins, troubleshoot challenges, and celebrate growth together.

What You'll Do

• Lead high-volume outreach across email, phone, and LinkedIn – you love the chase
• Manage a healthy pipeline of inbound and outbound leads
• Run discovery calls and introductory walkthroughs
• Qualify leads and book strong demos for Account Executives
• Partner with Sales Leadership to refine messaging and outreach strategy
• Use CRM and sales engagement tools to work efficiently and hit goals
• Represent ReadTheory at select education events and conferences
• Help shape our sales processes, playbooks, and early-stage best practices

Requirements

• 2+ years as an SDR or BDR in EdTech
• Clear and confident communicator — warm, human, concise
• Comfortable making cold calls and speaking naturally on Zoom
• Strong time-management and organizational skills
• Experience with CRM and sales engagement tools
• Curiosity about education, reading, or student learning
• A growth mindset and excitement about working in a fast-growing environment

To apply for this position, please email [e-mail]. We look forward to reviewing your application!