Job Description:
Job DescriptOverview:
This is a high-impact individual contributor role suited for a senior SDR or BDR professional who combines deep outbound expertise with a consultative, data-driven approach. You will own prospecting into VP and C-suite decision-makers , build and execute multi-channel outbound campaigns, and contribute directly to pipeline and revenue targets. You will work closely with sales leadership, solutions teams, and marketing with direct visibility to leadership and a clear growth path.
Key Responsibilities:
Strategic Lead Generation
- Design, execute, and optimise multi-channel outbound campaigns (email, LinkedIn, cold calling) targeting VP and C-suite prospects
- Own ICP segmentation and account prioritisation using firmographic signals, buying intent data, and industry triggers
- Build and maintain a high-quality pipeline of qualified leads aligned with revenue targets
- Use data-driven insights to continuously refine outreach tactics and improve conversion rates
Outreach & Messaging
- Craft and test personalised messaging sequences and call scripts tailored to retail and ecommerce buyer personas
- Conduct high-volume, high-quality outreach with a strong emphasis on personalisation and engagement metrics
- Communicate complex technology value propositions in clear, outcome-focused language relevant to retail decision-makers
Cross-Functional Collaboration
- Align closely with sales, solutions, and marketing teams to drive campaign strategy and close feedback loops
- Ensure seamless lead handoff to Account Executives with full qualification context
- Provide market and prospect insights to refine product positioning and go-to-market strategy
Analytics & Performance
- Track and report on key performance indicators response rates, SQL conversions, pipeline contribution — and drive continuous improvement
- Maintain accurate CRM records and use reporting dashboards to monitor campaign performance
- Evaluate and recommend tools for automation, data enrichment, and prospecting accuracy
Who You Are:
- 10 years of inside sales or SDR/BDR experience with a proven track record in outbound prospecting and pipeline generation in the US market
- Demonstrated experience engaging VP and C-suite decision-makers— you understand the buying environment and speak the language
- Proficient with CRM platforms (Salesforce, HubSpot, or Zoho), sales engagement tools (Salesloft, Outreach, Apollo, Saleshandy), and prospecting tools (ZoomInfo, LinkedIn Sales Navigator)
- Demonstrated success building outbound cadences, A/B testing messaging, and improving lead-to-SQL conversion rates
- Strong written and verbal communication skills — able to convey complex technology value propositions with clarity and confidence
- Highly self-motivated, data-driven, and comfortable operating in a fast-paced, target-driven environment