Sales Development Representative: Data-Driven Prospecting & Growth

StepStone Group; Lebanon (NH); On-site; CAD 40,000 - 60,000; Full time

Job summary

Appcast, part of the StepStone group, is hiring an SDR to drive early-stage pipeline growth by engaging prospects in consultative conversations and identifying hiring needs. You will work closely with Account Executives to generate qualified opportunities and ensure smooth handoffs for successful sales outcomes.

The role requires strong discovery skills, a solid business sense, and the ability to prioritize high-quality opportunities. Occasional travel may be required.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field or equivalent practical experience.
• 1+ years of experience in a sales development, business development, customer-facing, or consultative role is preferred.
• Experience conducting discovery, needs assessment, or problem-solving conversations.
• Proven track record of high achievement in sales development preferred.

Responsibilities

• Engage and qualify prospective customers through strategic outbound prospecting (calls, email, social).
• Conduct discovery to understand customer needs and position Appcast’s solutions effectively.
• Generate and manage a pipeline of qualified leads with accurate tracking and alignment with ICPs.
• Partner with Account Executives and Marketing to drive outreach, secure high-quality meetings, and enable smooth handoffs.
• Meet or exceed prospecting and pipeline development targets through consistent outreach.
• Embrace emerging technologies, including AI-powered tools, to enhance prospecting and efficiency.

Skills

Excellent verbal and written comms

Strong relationship-building

Strategic prospecting

CRM discipline

Resilience in complex environments

Education

Bachelor's degree in Business/Marketing/Communications

1+ years in sales development or similar

Tools

CRM

Sales tools

AI-powered tools

Job description

Appcast, part of the StepStone group, is hiring an SDR to drive early-stage pipeline growth by engaging prospects in consultative conversations and identifying hiring needs. You will work closely with Account Executives to generate qualified opportunities and ensure smooth handoffs for successful sales outcomes.

The role requires strong discovery skills, a solid business sense, and the ability to prioritize high-quality opportunities. Occasional travel may be required.